8/2/13
More than six in 10 Americans (61%) would prefer to live in a smaller home and have a commute of 45 minutes or less over living in a larger home and having a commute of more than 45 minutes, according to the Urban Land Institute. More than
Author: Joel Whitaker
Joel Whitaker is publisher of Research Alert.
Eight in 10 Hispanic Mobile Users Have Taken a Road Trip This Year
8/2/13
More than seven in 10 Internet users (73%) from the U.S., Canada, and the U.K. are on Facebook, according to Vision Critical. Among these, 38% have purchased an item after sharing or favoriting it on the site. Among the 24% of adults who us
Millennials Consider Tech-Readiness Essential in Choosing a Home
8/2/13
Millennials value up-to-date technology in their homes, according to a Better Homes and Gardens real estate survey. More than eight in 10 (84%) millennials (ages 18-35) say there is some home technology they consider essential, and 64% woul
Americans Will Pay More for Locally Grown Food
8/2/13
The majority of Americans-even those with low incomes-are willing to pay more for locally produced food, according to A.T. Kearney. Almost four in 10 Americans (38%) would pay up to 5% more, another 24% would pay 5% to 10% more, and 8% woul
Nearly Four in 10 Facebook Users Have Bought Items After Sharing Them on the Site
8/2/13
More than seven in 10 Internet users (73%) from the U.S., Canada, and the U.K. are on Facebook, according to Vision Critical. Among these, 38% have purchased an item after sharing or favoriting it on the site. Among the 24% of adults who us
Consumers Respond Favorably to Videos in Marketing Emails
8/2/13
Consumers are 28% more likely to open publishers’ marketing emails when the subject lines contain the word “video” than the average email and 97% more likely to click on them, according to Adestra. Subject lines containing the terms “review
Affluent Professional Women Think They Need $1.5 Million for Retirement
11/1/13
Nearly half of working women ages 40-69 with $145,000 in household income say they earn about the same (20%) or more (24%) than their spouses, according to Wells Fargo. While 40% have a written retirement plan, affluent women report needin
Women Like to Name Their Cars
11/1/13
Women are more likely than men to have a nickname for their cars (27% vs. 17%), according to Nationwide Insurance. One in four drivers (26%) think of their car as a girl, with women most likely to think of their automobile as “baby.”
Women Strive to Be 53
11/1/13
Women say their perfect age is 53, while men say 47, according to Harris Interactive. Adults have a perfect age for most life events. For instance, the perfect age to graduate from college is 22, one should move out of their parents’ home
Boomer Women, Men Differ on What They Are Willing to Sacrifice for Their Parents
11/1/13
Boomer women are more likely than boomer men to say they would sacrifice their day-to-day lifestyle to support their parents financially (60% vs. 51%), according to More magazine. By contrast, men are more likely than women to sac