4/15/2013
Some 130 online advertising campaigns made their debut in January 2013, up from 115 that made their first appearance in January 2012, according to analytic agency Visible Measures. More than 30 of these 2013 campaigns exceeded more than 1 m
4/15/2013
Almost nine in 10 teens ages 16-17 (89%) have visited a library or bookmobile, and 62% have done so within the past year, according to the Pew Research Center. More than three in four teens ages 16-17 (79%) say their families used the libra
5/17/2013
Consumers are more likely to enjoy shopping for apparel in physical stores than online, though the majority enjoy both, according to Accenture. Consumers worldwide expect and want a seamless shopping experience across channels, including
5/17/2013
Almost three-quarters of Gen X Americans (74%) have children, and 88% of Gen X parents have children currently living at home, according to MetLife. Gen X families have an average of 2.5 children; the largest proportion are age 12 or younge
5/17/2013
Two-thirds of moms (67%) play online games, compared to 57% of women without children, according to the Total Beauty Media Group. Almost three in 10 moms (29%) play online games with their children. Use of mobile devices such as smartphones
5/17/2013
Buying private-label or store brands has become the norm for many Americans, and they’re increasingly likely to say they plan to keep purchasing them even if the economy improves, according to Deloitte.
Almost four in 10 consumer
5/17/2013
More than a third of U.S. consumers (35%) choose restaurants based on price or special promotions, according to The NPD Group. Almost a fifth say they hardly ever eat out.
Americans with household incomes of $75,000 or more say they’d v
5/17/2013
U.S. women are more likely than men to “like” or share content posted by others on social networks and other websites (53% vs. 34%), according to Ipsos. Americans under age 35 (57%) are more likely than those ages 35-49 (42%) or 50-64 (3
5/17/2013
More than half of U.S. adults (53%) watch video on devices other than TVs each week, up from 37% who did so in 2011, according to Leichtman Research Group. More than a quarter (27%) watch daily, up from 14% who did so in 2011. Americans und
5/17/2013
More than a third of U.S. Internet users ages 13-54 (34%) watched streaming video originating from a TV network between September 2012 and December 2012, according to GfK. The majority (52%) watched using the network’s own website or app, w