7/15/2013
College students control $404 billion in total spending, including $117 billion in discretionary purchases and $287 billion in nondiscretionary purchases, such as tuition, room, and board, according to marketing agency re:fuel.
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Author: Joel Whitaker
Joel Whitaker is publisher of Research Alert.
Parents Still Think of 18-to-21-Year-Olds as ‘Kids’
7/15/2013
Only 29% of parents of 18-to-21-year-olds feel their children have reached adulthood, according to Clark University. Three in four parents of 26-to-29-year-olds (75%) say their children have reached adulthood.
Both parents and th
Kids’ Participation Declines in Football, Grows in Lacrosse and Softball
7/15/2013
Tackle football has experienced a 13% decline in participation since 2011, led largely by 7-to-11-year-olds, according to the National Sporting Goods Association. These children have become either avid football participants or are opting
Teens, Young Adults Would Be ‘Embarrassed’ to Be Living at Home at 28
7/15/2013
The average 13-to-24-year-old would be embarrassed to still be living at home at age 28, according to TD Ameritrade. Only 49% would be embarrassed to be there at age 25, but 88% think it is time to move on by age 30.
Teens and yo
Tweens Wield More Influence With Movies Than With Technology
7/15/2013
Kids wield more of an influence over which movies their families see (55%) than over vacation (27%) or technology purchases (23%), according to the Intelligence Group’s Cassandra Report. Today’s tweens prefer customization over
Nearly All Americans Watch TV; A Third Watch on Mobile Devices or Computers
8/16/13
Nearly all Americans (97%) watch TV, according to Viamedia. More than seven in 10 (72%) watch cable TV, and 33% watch on devices other than TV sets (smartphones, tablets, or computers). Viewers ages 18-34 are most likely to watch on device
E-Commerce Is Only 5% of Retail But Growing Fast
8/16/13
E-commerce accounted for 5.4% of total retail sales in the U.S. in the fourth quarter of 2012, up from 3.6% in first-quarter 2008, according to Nielsen. E-commerce spending by U.S. consumers is expected to grow 8.5% annually through 2016,
Pet Owners Worry About Their Pets When Traveling
8/16/13
More than seven in 10 pet owners (72%) who travel without their pets feel worried about them while they’re away, according to dog boarding and pet services company DogVacay. Almost half of dog owners (46%) and 37% of cat owners say it’s di
Two in Three Coupon Users Are Women
8/16/13
Women make up about two-thirds of coupon users across various retail channels, according to a Google and Shopper Sciences survey of Americans who have used coupons in the past six months. Channels with the largest proportions of male coupo
College Students Are Saving Money by Living With Parents, Shopping Carefully
8/16/13
Nearly half of college students (48%) plan to commute to school from home rather than living on campus in the 2013-2014 school year, according to the National Retail Federation. This represents a 12% increase from the 43% who lived with th