The majority of Americans who have cable TV service (54%) say ads on cable networks such as A&E, The History Channel, and TNT have an effect on their holiday purchase decisions, according to Viamedia.
Author: Joel Whitaker
Joel Whitaker is publisher of Research Alert.
Drivers Yearn for Traffic-Free Trips; Most Americans Take Holiday Road Trips
Almost half of U.S. adults say they
Drivers Like High-Tech in Cars But Prefer Printed Directions Over Navigation Apps
Americans are more likely to rely on printed-out or handwritten directions (31%) than they are to use their phones
Hispanics Are More Likely Than Others to Get and Share Coupons Via Social Media
Hispanics are twice as likely as consumers overall to share coupons via social media, according to Valassis.
Four in 10 Americans Wish They Could Skip the Holidays Because of Financial Troubles
More than four in 10 Americans (43%) wish they could skip the holiday season completely because of the financial strain it puts on them, according to online financial products developer Think Finance.
Libraries Are Still Important to Americans, But Use Is Shifting to Online
Libraries may not be used as often as they used to be, but Americans continue to see them as vital to their communities, according to the Pew Research Center. Nine in 10 Americans ages 16 and older (91%) know the location of the closest public library.
Travelers Use Mobile Devices for Researching Travel, Finding Deals
More than half of mobile users (56%) search for travel deals and promotions on their devices, according to mobile ad platform Tapjoy.
For Many Millennial Moms, Mobile Communications Are Replacing Talk
Three in 10 Millennial moms (born 1977-1994) (30%) say they text with their spouses/partners more often than they talk to them, according to Meredith Parents Network.
Majority of Smartphone Users Have Material on Their Phones They Don
More than half of U.S. smartphone users (52%) say they
Shipping Costs Matter to Shoppers, Especially to Women
Almost three-quarters of Americans (73%) have made purchases that required shipping within the past year, according to Pitney Bowes. Women are more likely than men to have bought items requiring shipping during the past year (77% vs. 68%), and they