Millennial moms (those ages 18-29) are racially and ethnically diverse, independent, and active online and on mobile, according to Scarborough Research.
Author: Joel Whitaker
Joel Whitaker is publisher of Research Alert.
Almost Half of Consumers Are Constantly Looking for Deals
Almost six in 10 shoppers (58%) are influenced by deals and special offers, and 45% are always on the lookout for deals, according to Experian Marketing Services.
Almost Half of Americans Use Second-Screen TV Content
Almost half of Americans (44%) access TV-related content on a second screen (any device other than a TV set), according to the Consumer Electronics Association and the National Association of Television Program Executives (NATPE).
Nearly Half of Consumers Have Switched Businesses Due to Poor Service
More than four in 10 consumers (44%) have switched from one company to another in the past year because of poor customer experiences, according to NewVoiceMedia.
Most Parents Give Their Kids Allowance; Amounts Vary by Age of Child
Six in 10 parents (60%) with children ages 4-17 at home give their kids an allowance, according to Harris Interactive.
Six in 10 Americans Watch Online Video Every Day
The average American watches online video on four devices; 61% watch online video daily, according to Yahoo Insights.
Tablets Are Used Primarily at Home, While Watching TV
More than seven in 10 U.S. and U.K. tablet owners (72%) use these devices primarily at home, according to Usablenet.
Mobile Users Are Receptive to Deals and Coupons on Their Phones
The average mobile phone user looks at his or her phone 150 times per day, according to mobile app Key Ring.
Americans Spent $18 Billion on Home Entertainment in 2013
U.S. consumers spent $18.2 billion on home entertainment in 2013, up almost 1% from 2012, according to the Digital Entertainment Group.
Labs Are Americans
Labrador retrievers, German shepherds, and golden retrievers are the most popular purebred dogs in the U.S., according to the American Kennel Club.