Eight in 10 children ages 2-10 (80%) use media their parents consider educational at least once a week, according to the Joan Ganz Cooney Center.
Author: Joel Whitaker
Joel Whitaker is publisher of Research Alert.
Editor’s Letter: When It Comes to Media, Consumers Appreciate Having Options
Although readership of e-books is increasing with the rapid growth in e-reader and tablet ownership, print remains the most popular way to read books. In the early days of the medium, there was speculation that electronic books would
Car-Sharing Services Are Reducing Purchases of Private Vehicles
Each vehicle in a car-sharing service fleet replaces 32 vehicles that private owners would otherwise purchase, according to AlixPartners.
Women Dislike Ads With Sexual Imagery, Especially Those for Cheap Products
Women express negative views toward advertisements that include sexual imagery, especially when the ads are promoting inexpensive products, according to research at the University of Minnesota
Parents Are Using Media to Help Teach Young Children Social and Emotional Skills
Half of parents and 60% of Hispanic parents of 2-to-6-year-old children are concerned about their children having sufficient skills for elementary school, according to PBS KIDS.
Mobile Devices Accounted for One in Three Online Purchases in 2013
One in three online purchases was made via mobile devices in 2013, up from one in five in 2012, according to Monetate.
No Two Consumers Shop Alike
U.S. shoppers purchase an average of 260 different grocery store products (defined by UPC) each year, which translates to just 0.7% of the range of products available, according to Catalina Marketing.
Consumers
Consumers worldwide are most likely to be loyal to their mobile phone service providers and least likely to be loyal to the food and beverage brands they purchase, according to Nielsen.
Hispanics Are More Active Sharers of Content on Social Media Than Non-Hispanics Are
Hispanics are twice as likely as non-Hispanics to share content on social networks and/or click on content shared by others, according to ShareThis.
U.S. Consumers Give Major Retailers Good Grades Overall
U.S. consumers