The presence of children in the home trumps other demographic factors in its influence on daily spending. Americans who have children under 18 at home spend 37% more per day than those who don
Author: Joel Whitaker
Joel Whitaker is publisher of Research Alert.
African Americans Are Receptive to Advertising, Keep Up With Trends
African American consumers are more receptive than the average U.S. consumer to many forms of advertising, including mobile, in-store, and social media, according to Experian Marketing Services.
Millennials Spend More Time With User-Generated Content Than Watching TV
Millennials (defined as those born 1977-1995; currently ages 19-37) spend more time using user-generated content than they do watching TV, according to Crowdtap.
Americans Are Mildly Optimistic About Their Finances in the Near Future
Americans
Four in 10 Adults Are Using Sharing Services
Almost four in 10 U.S. adults (39%) have used online collaborative services, including car-sharing services such as Car2Go and Zipcar, office-sharing services such as ShareDesk and Liquidspace, travel services such as Couchsurfing and AirBnb, and others,
Most Consumers Use Mobile Devices to Help Them Choose Restaurants
More than eight in 10 mobile users (83%) consider their mobile devices important in choosing restaurants while traveling, and 63% say they
Marriages Are on the Rise, Mostly Among College-Educated Americans
The number of newly married adults in the U.S. rose 3% between 2011 and 2012, after three years of consecutive decline, according to the Pew Research Center
Use of Credit and Debit Cards at Restaurants Is Growing
More than half (52%) of meals at full-service restaurants were paid for with credit or debit cards in 2013, up from 44% in 2008, according to The NPD Group.
Editor
Millennials are leading a shift in how Americans consume resources, one that has significant implications for how products and services are marketed and sold.
Few Americans Are Superstitious; Millennials and Religious Adults Most Likely to Believe
Only one in four Americans (24%) believe it