Digital media and the devices that allow us to stay connected to the Internet, social media, and one another have become an integral part of most Americans
Author: Joel Whitaker
Joel Whitaker is publisher of Research Alert.
Obesity Rates Are Highest Among the Long-Term Unemployed
One in three long-term unemployed Americans (33%) are obese, compared with 23% of those who have been out of work for two weeks or less, according to Gallup.
Facebook Is Teens
Nearly nine in 10 high school seniors (87%) use Facebook; more than six in 10 use it at least once a day, according to a Niche Inc. survey of high school seniors.
Consumers Are Wary of Location Tracking; Most Open to It When Offered Coupons
Consumers are still wary about the idea of having marketers and retailers track their movements via mobile phone GPS, according to PunchTab. The majority of men (53%) and 47% of women say they would definitely or likely not be open to being tracked via mo
Americans Believe Technology Will Improve Our Lives in Future but Have Some Concerns
Americans are more likely to believe that technology will have a positive long-term impact on people
Sustainable Products Are Selling Faster Than Standard Ones
Sales of products that include sustainability claims in their marketing efforts rose five times as much as sales of those without such claims between March 2013 and March 2014, according to Nielsen.
Black LGBT Americans Give Companies Poor Marks on Their Outreach to Black LGBT Consumers
Only one in 10 black LGBT consumers (10%) think corporate America does a good job of reaching out to the African American community, while 17% think it does a good job of reaching out to the LGBT community, according to Community Marketing & Insights.
Majority of Women in U.S. and Canada Believe They
Women in the U.S. and Canada are more likely than those in other countries to feel they
Online Video Makes Up 12% of Americans
Some 52 million Americans watch original digital video (professionally produced video content made specifically for online viewing) each month, according to GfK and the Interactive Advertising Bureau (IAB).
Boomers and Seniors Outspend Other Consumers on Packaged Goods
Boomers and seniors spent more than $200 billion on consumer packaged goods between February 2013 and February 2014, up 1.5% from the prior year, while overall industry sales dropped 0.5% during this time, according to IRI Worldwide.