American renters are growing more confident in the housing markets, and more than 5 million are planning to buy a home this year, according to the Zillow Housing Confidence Index (ZHCI). More than 12% of current renters nationwide – roughly…
Author: Anne Whitaker, Editor
Homeowners Ready to Spend on Renovations in 2015
The home improvement industry continues to regain strength as many homeowners are looking to complete home remodeling or maintenance projects this year. In fact, more than half of homeowners (57%) plan to spend money on home improvement projects, according to…
SVOD Penetration Tied to Household Income Levels
Four in 10 U.S. TV homes had access to at least one subscription video on demand (SVOD) service as of November 2014, Nielsen reports in a recent study that finds SVOD penetration to be “strongly income-related.” Almost half of SVOD…
Hispanics More Likely to be Influenced by Family, Online Ads
Hispanics are more receptive to online advertising than non-Hispanics, but also rely more on their family when making purchase decisions, according to a recent Specific Media study produced with SMG Multicultural and conducted by Millward Brown Digital. Hispanic survey respondents…
Form Conversion Rates: What’s Working?
Form conversion rates continue to depend more on the type of form being used than the number of fields in the form, reports Formstack in its second annual “Form Conversion” study. This year’s study adds lead generation forms (such as…
Mobile Share of Site Visits, by Industry, in 2014
Smartphone and tablet visit shares are up in each of six industries analyzed by Adobe, according to its 3rd annual “Best of the Best (U.S.) Digital Marketing report, although tablet visits began declining in the fourth quarter and are expected…
Rising Pet Ownership Forges Fresh Opportunity for Pet Food
The global pet food ingredients market is gaining momentum with the number of pet-owners having significantly increased in recent years. With higher disposable incomes and strong bonds between companion animals and people, heightened spending on pets will ensure the pet…
Number of Millionaire Households in the U.S. Said to Hit New High
There were 10.1 million U.S. households with net worth of at least $1 million, last year, up from 9.6 million in 2013 and the highest level on record, according to the Spectrem Group’s “2015 Market Insights Report.” That equates to…
Snapchat Rising in Popularity With Youth
Some 73% of Americans aged 12 and older use a social networking site or service, up from 67% last year, according to the latest annual Infinite Dial study. Among users aged 12-24, Facebook (74%, down from 80% last year) is…
Hispanics Projected to Comprise One-Third of Under-18s in 2060
Hispanics will account for 33.5% of the under-18 population in 2060, growing from 24.4% last year to rival the non-Hispanic white population (35.6% share) in number, according to the latest projections from the U.S. Census Bureau. Indeed, minorities’ share of…