Older generations of Americans are much more likely to characterize their political views as contrastive than as liberal, according to a new study from Gallup. This includes the Baby Boom generation, 44% of whom identified as conservative and 21% as…
Author: Anne Whitaker, Editor
Drunk Driving Declines While Drug Use Behind the Wheel Rises
The U.S. spent decades successfully campaiging against drunk driving to make roads safer, but use of marijuana and prescription drugs is increasingly prominent on the highways, raising new questions about safety, according to studies released by the Department of Transportation’s…
The Year in Sports: Digital Steps Up to the Plate
With the rise of technology, media content is no longer synonymous with TV. Consumers can connect with media across a variety of devices, anytime, anywhere — at work, during a daily commute, or during outdoor activities — with just a…
U.S. Online Shoppers’ Attitudes to Mobile Commerce
Nearly six in 10 online shoppers agree that they’re happy to receive offers or coupons via their mobile phone, but only about half as many are happy for stores to establish their location through their mobile phone, according to a…
U.S. Mobile App Use, by Time of Day
U.S. mobile application usage peaks at 8PM and drops drastically until roughly 4AM, according to a Localities study based on session use among more than 28,000 apps. The overall average masks significant differences when sorting by application type, though. Indeed,…
Total Consumer Savings From CPG Coupons Increased by 2.9% in 2014
Consumers saved $3.6 billion from redeeming consumer packaged goods (CPG) coupons last year, up 2.9% from $3.5 billion the year before, according to NCH Marketing. The increase came despite fewer coupons being distributed, — 310 billion last year, down from 315…
How Much Americans Love Their Pets
Pet owners are far more likely to buy a gift for their pet (69%) than for their significant other or spouse (61%), their kids (42%), friends (10%) or co-workers (3%), according to VetIQ, which asked its community just how much…
Survey Reveals One in Five Insured Americans Avoids Seeing a Doctor Due to Fear of Cost
Approximately two in five insured Americans (38%) do not have a good understanding of which healthcare services are covered under their current plan, according to an online survey by Harris Poll on behalf of SCIO Health Analytics. One in five…
Attitudes Towards the Economy Show Both Month-Over-Month and Year-Over-Year Improvements
Americans are reporting positive economic sentiments in regards to their household, their region, and the nation as a whole, according to a recent study from The Harris Poll. This month, a third (32%) of U.S. adults expect the economy to…
Distillers Shipped More Spirits, Saw Revenue Rise 4% in 2014
U.S. consumers drank about 2.2% more distilled spirits — whiskey, bourbon, vodka, gin, etc. — last year than a year earlier, according to the Distilled Spirits Council of the U.S., which represents American distillers. That translates to a total of…