Spending on food at grocery and other food stores by Latino consumers has risen more than 80% over the past 10 years, a growth rate more than double that of U.S. consumers on average. Hispanic food shoppers now represent a…
Author: Anne Whitaker, Editor
Smartphone Penetration, Rising in All Age and Income Demos, Hits 75% of the U.S. Mobile Market
Three of every four U.S. mobile subscribes aged 13 and older owned a smartphone during the three-month period ending in December 2014, reveals comScore in its latest market update. While penetration remains the highest among youth and higher-income consumers, smartphone…
U.S. E-Commerce Conversion Rates, by Device, Q4 2013-Q4 2014
U.S. e-commerce conversion rates on smartphones (1%) distantly trailed comparable rates for tablets (3.11%) and traditional computers (3.78%) during Q4 2014, according to Monetate’s latest quarterly analysis covering a random client sample. Indeed, unlike tablets and computers, conversion rates on…
Baby Boomers’ Spending Trends
Leading-edge Baby Boomers (born 1946-1955) are more likely (40%) to report spending more than a year ago, according to Gallup, while only 21% say they are spending less. But trailing-edge Boomers (born 1956-1964) are actually more likely to say they’re…
Customer Satisfaction With the Retail Sector Dips, Though E-Commerce Provides A Bright Spot
Customer satisfaction with the retail sector has slipped, reports the American Consumer Satisfaction Index (ACSI). The latest annual study finds that customer satisfaction with almost all forms of traditional retail dropped, while satisfaction with online retailers improved. The results are a reversal…
U.S. Baby Boomers More Likely to Identify as Conservative
Older generations of Americans are much more likely to characterize their political views as contrastive than as liberal, according to a new study from Gallup. This includes the Baby Boom generation, 44% of whom identified as conservative and 21% as…
Drunk Driving Declines While Drug Use Behind the Wheel Rises
The U.S. spent decades successfully campaiging against drunk driving to make roads safer, but use of marijuana and prescription drugs is increasingly prominent on the highways, raising new questions about safety, according to studies released by the Department of Transportation’s…
The Year in Sports: Digital Steps Up to the Plate
With the rise of technology, media content is no longer synonymous with TV. Consumers can connect with media across a variety of devices, anytime, anywhere — at work, during a daily commute, or during outdoor activities — with just a…
U.S. Online Shoppers’ Attitudes to Mobile Commerce
Nearly six in 10 online shoppers agree that they’re happy to receive offers or coupons via their mobile phone, but only about half as many are happy for stores to establish their location through their mobile phone, according to a…
U.S. Mobile App Use, by Time of Day
U.S. mobile application usage peaks at 8PM and drops drastically until roughly 4AM, according to a Localities study based on session use among more than 28,000 apps. The overall average masks significant differences when sorting by application type, though. Indeed,…