Alcohol brands shown on popular youth television programs are three times more likely to be consumed by underage drinkers compared to other alcohol brands, providing new and compelling evidence of a strong association between alcohol advertising and youth drinking behavior.…
Author: Anne Whitaker, Editor
Different Regions Splurge on Different Things
Millennials living in Maine, New Hampshire, Massachusetts and Connecticut spend the most on coffee, with those in Maine – the most caffeine-addicted state – spending a remarkable $307 a year on average. According to the study, which analyzed user data…
Social Media Is Not Number One
Social media is the preferred customer service channel for just 2% of customers, far behind other channels such as phone (43%) and email (22%), this according to a Parature survey of roughly 1,000 United States adults. Yet, respondents are not…
More Than Half of Back-to-School Shoppers Discover Products on Social Media
Nearly 65% of last minute back-to-school shoppers planned to use social media sites such as Instagram, Pinterest or Facebook for the best deals, this according to a surgery by Crowdtap. More than 45% of those surveyed said they considered peer…
Trust in Sponsored Content Runs Low
If you’re using sponsored content, paid posts, partner stories to promote your products, you might want to think again. Roughly 54% of internet users aged 18-65 say they largely do not trust sponsored content, with most of the remainder only…
Differences In How, Why Consumers Remember Celebrity Endorsed Brands
Consumers who are shown two ads featuring the same celebrity are more likely to forget when the celebrity is endorsing a product only moderately associated with the celebrity’s fame, according to a new study from the University of Arkansas. Katie…