Apple and Google retain the top positions on Interbrand’s Best Global Brands ranking for the second year in a row, with both exceeding $100 billion in brand value — the first time in the history of Best Global Brands that…
Author: Anne Whitaker, Editor
Price Check: Cost Doesn’t Signal Quality
While many consumers look to the price tag when calculating quality of a product, they may not get what they paid for, this according to new research from the University of Chicago Booth School of Business. The study is written…
The Importance of Honesty and Authenticity For Brands
Consumers believe that honesty and authenticity are the top attributes for brands to display, particularly to Millennials, this according to new studies by Mindshare North America and Cohn & Wolfe. The desire for openness and authenticity from brands can be…
Consumers Spending More, Just Not on What They Want
Slightly less than half of all Americans (45%) report spending more than they did a year ago, while just 18% report spending less. A closer look at these numbers reveals Americans’ increased spending is on household essentials, such as groceries,…
Majority of Consumers Willing to Wait If Shipping Is Free
Today’s consumers are willing to wait longer to receive purchases made online if it means shipping is free, this according to a new survey by UPS and comScore. According to the third annual joint survey, which polled 5,849 consumers this…
Underage Youth More Likely to Drink Alcohol Brands Shown on TV.
Alcohol brands shown on popular youth television programs are three times more likely to be consumed by underage drinkers compared to other alcohol brands, providing new and compelling evidence of a strong association between alcohol advertising and youth drinking behavior.…
Different Regions Splurge on Different Things
Millennials living in Maine, New Hampshire, Massachusetts and Connecticut spend the most on coffee, with those in Maine – the most caffeine-addicted state – spending a remarkable $307 a year on average. According to the study, which analyzed user data…
Social Media Is Not Number One
Social media is the preferred customer service channel for just 2% of customers, far behind other channels such as phone (43%) and email (22%), this according to a Parature survey of roughly 1,000 United States adults. Yet, respondents are not…
More Than Half of Back-to-School Shoppers Discover Products on Social Media
Nearly 65% of last minute back-to-school shoppers planned to use social media sites such as Instagram, Pinterest or Facebook for the best deals, this according to a surgery by Crowdtap. More than 45% of those surveyed said they considered peer…
Trust in Sponsored Content Runs Low
If you’re using sponsored content, paid posts, partner stories to promote your products, you might want to think again. Roughly 54% of internet users aged 18-65 say they largely do not trust sponsored content, with most of the remainder only…