Some 18% of US adults ages 18-44 currently subscribe to a virtual MVPD service such as Hulu + Live TV, Sling TV, YouTube TV, or AT&T TV NOW, according to recent figures published by Leichtman Research Group (LRG). This percentage…
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U.S. Personal Finances: Future More Concerning Than Present
Although Americans’ assessments of their current finances are not much lower than last year, 50% of Americans now say their financial situation is getting worse. This latest reading is, by one percentage point, the highest Gallup has measured in a…
Roku Is the Dominant Player in CTV Premium Video Ad Views
More people are choosing to watch premium video, with video views in the U.S. rose by 17% year-over-year (y-o-y) in Q4 2019. Along with that, video ad views also increased, growing about one-third (34%) y-o-y in the same quarter, per…
Updated Environment Data for Earth Day 50th Anniversary
As the world marks the 50th anniversary of Earth Day on April 22, Gallup is releasing its latest trend data about the environmental movement and Americans’ efforts to support it. Views of Environmental Movement — Nearly two-thirds of Americans say…
COVID-19 Quickly Becomes Most Important U.S. Problem
The novel coronavirus has quickly surged to the top of the list of most important problems facing the U.S., surpassing government, which has consistently held the top spot with few exceptions since early 2017. The 45% of Americans naming COVID-19…
Sixty-Three Percent of Engaged Couples Postponed Their Wedding Due to the Coronavirus
Wedding season may technically be upon us, but a new LendingTree survey of more than 900 engaged Americans found most couples are facing tough decisions in the wake of the coronavirus pandemic, with nearly two-thirds postponing their weddings and many…
Increased Use of Low-Contact Services May Prove Permanent
As social distancing guidelines persist in the U.S., growing numbers of consumers are increasingly turning to virtual, delivery and pickup options for essential goods and services. Gallup began tracking six of these measures on its probability-based web panel in late…
More People Are Streaming TV Shows and Movies on Their Smartphones
The number of smartphone households in the U.S. that have unlimited mobile data plans has modestly climbed in the past year. This increased access to unlimited data has quite possibly paved the way to a rise in regular premium video…
Americans Trust Governors Most Among Economic Players
More than two in three Americans (68%) say they have “a great deal” or a “fair amount” of confidence in their state’s governor to make the right economic recommendations — a higher level of confidence than they have for federal…
Majority of Americans Fear Contracting COVID-19 More Than Facing a Recession
Even as the COVID-19 pandemic is upending the global economy, driving unprecedented market volatility and record jobless claims, a clear majority of American adults age 18+ (59%), as well as a subset of U.S. investors with investable assets of $100,000…