7/5/13
Consumers prefer email both as a means of finding out about new products and for following up with companies after making a purchase, but they’re also put off by getting too many emails from companies, according to a study by The Economist
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Black Americans Research and Buy via Mobile
4/5/2013
Black consumers are more likely than U.S. adults overall to research and make purchases via mobile devices, according to Prosper Mobile Insights. Differences in mobile shopping habits vary according to product category. Black Americans ar
Shoppers Use Online Videos to Learn About Products Before Buying
4/5/2013
Online Americans are increasingly willing to watch videos on brand and retailers websites, according to Invodo and the e-tailing group. More than a third of online consumers (35%) watch product videos on retail or brand manufacturer websites
Long Commutes Are on the Rise
4/5/2013
Some 8.1% of full-time workers have a commute of an hour or longer each way, according to the U.S. Census Bureau. Nearly 2.5% have commutes of 90 minutes or more each way, up from just over 1.5% in 1990. Commuters who travel 50 miles or m
What Parents Spend on Children’s Lunches and School Supplies, and How They Feel About College Savings
4/5/2013
It takes a lot of money to get children ready for school each year, including the purchase of school supplies, clothing, and whatever else school administrators order parents to purchase.
Yet the amount parents spend on their children fo
Millennials Are Trying to Drive Less Often
4/5/2013
More than four in 10 drivers ages 18-34 (44%) have made an effort to reduce how much they drive in the past year, according to Zipcar. About four in 10 drivers of all ages say they’re driving less in order to protect the environment. Whil
More Than Three-Quarters of Teens Have Cell Phones
4/5/2013
Almost eight in 10 U.S. teens ages 12-17 (78%) have cell phones; 47% of these have smart phones, according to the Pew Research Center. Overall, 37% of teens have smart phones, compared with 45% of all U.S. adults. Black (40%) and Hispanic (4
U.S., Canadian, and U.K. Women Spend Most Time Online
4/5/2013
Women in the U.S., Canada, and the U.K. spend the most time online among women worldwide, according to comScore. U.S. women spend an average of 42.1 hours on the Internet per month, Canadian women spend 41.9 hours, and U.K. women spend 41.7
Seven in 10 Americans Receive Promotional Products
4/5/2013
Seven in 10 U.S. consumers (70%) remember having received at least one promotional product in the past year, according to Relevant Insights for the Promotional Products Association International. More than eight in 10 of those who have recei
U.S. Consumers Prefer to ‘Buy American,’ Especially for Major Appliances
4/5/2013
Three-quarters of U.S. adults feel it’s important or very important to “buy American” when shopping for major appliances, according to Harris Interactive. Consumers are less likely to consider it important to purchase only U.S.-made produ