11/15/2013
Children, on average, start to play games on smartphones and mobile devices at age eight, down from 2011, when kids typically starting playing on these devices at age 11, according to the NPD Group.
Teens spend seven hours per w
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Drivers Like High-Tech in Cars But Prefer Printed Directions Over Navigation Apps
Americans are more likely to rely on printed-out or handwritten directions (31%) than they are to use their phones
What We Eat: Food and Beverages
Americans have long been making efforts to eat more healthfully, but their interpretation of healthy is shifting away from enriched,
Most Parents Give Their Kids Allowance; Amounts Vary by Age of Child
Six in 10 parents (60%) with children ages 4-17 at home give their kids an allowance, according to Harris Interactive.
Most Children Use Educational Media at Least Weekly
Eight in 10 children ages 2-10 (80%) use media their parents consider educational at least once a week, according to the Joan Ganz Cooney Center.
Instagram Is Fastest-Growing Social Network, but Facebook Still Most Widely Used
Instagram is the fastest-growing social network platform, in terms of numbers of active users worldwide, according to GlobalWebIndex. The number of active Instagram users in a given month grew 23% between Q2 2013 and Q4 2013, including access via computer
The Majority of Mobile Device Owners Are Receptive to Mobile Ads
More than half of smartphone and/or tablet owners (52%) are willing to receive mobile ads on their devices, according to Scarborough Research.
Retirement Is Americans
Having sufficient funds for retirement is the top financial concern among Americans, according to Gallup. Almost six in 10 U.S. adults (59%) are very or moderately worried about their retirement finances.
Pinterest Users Are Young, Female Early Adopters
More than one in five Americans ages 15 and older (22%) are active Pinterest users, logging onto the site at least once a month, according to Ahalogy.
Young Tablet Owners Multitask While Watching TV
The majority of tablet owners ages 18-34 (56%) use these devices while watching TV for activities related to the programs they are watching, or to other TV programs, according to The NPD Group.