Fast food and quick-service restaurant (QSR) ads performed well with Millennials (18-33) last year, says Nielsen in a review of the most memorable English- language ads among this demographic, according to Nielsen. Wendy’s spot, “Pretzel Bacon Cheeseburger Be With You…
Category: Advertising
Underage Youth More Likely to Drink Alcohol Brands Shown on TV.
Alcohol brands shown on popular youth television programs are three times more likely to be consumed by underage drinkers compared to other alcohol brands, providing new and compelling evidence of a strong association between alcohol advertising and youth drinking behavior.…
Differences In How, Why Consumers Remember Celebrity Endorsed Brands
Consumers who are shown two ads featuring the same celebrity are more likely to forget when the celebrity is endorsing a product only moderately associated with the celebrity’s fame, according to a new study from the University of Arkansas. Katie…