Both Millennials and Gen Xers say they’re more likely to spread the word about their favorite brands and products face-to-face than via social media, according to results from a CrowdTwist study. Beyond those two leading word-of-mouth vehicles, though, email proves…
Category: Communication
How Consumers Want to Communicate With Brands
Some brand communication methods — such as sending useful information or tailored emails based on past purchases — resonate well with consumers, but other proactive outreach methods are disliked by many, according to results from an SAP SE poll conducted…
American Adults’ Use of Communication Devices, by Age Group
Asked how frequently they used each seven modes of communication, adult respondents under the age of 50 reported that texting was the form of communication they more frequently used, followed by by emails for those aged 30-49 and phone calls…