Affluent Millennials are open to non-financial brands, finds a report from LinkedIn conducted by Ipsos that looks specifically at affluents in the U.S. At the same time, once they become customers with a financial institution, they’re considerably more likely than…
Category: Finance/Income
American Adults’ Feelings of Financial Responsibility, by Age Group
Three-quarters of American Millennials (18-34) feel that they are financially responsible and generally do not spend beyond their means, according to results from an Ipsos and Wells Fargo survey. However, Millennials are less likely than adults ages 55 and older…
College Loans Top All Debt Except Mortgages, And Students Think Debt Necessary Part of Life
College enrollment is projected to increase almost 9% in the United States from 2014-2022, according to a new report from Mintel. The growing student population is more diverse than ever before with attendees no longer solidly 18-24 years old, and…
Millennials Emerge as the “Super-Saver” Generation
Saving money may be challenging for most Americans, but a new survey from TD Bank reveals that nearly half of Americans are feeling confident about their ability to save for the future. The TD Bank Saving & Spending Survey questioned…
Number of Millionaire Households in the U.S. Said to Hit New High
There were 10.1 million U.S. households with net worth of at least $1 million, last year, up from 9.6 million in 2013 and the highest level on record, according to the Spectrem Group’s “2015 Market Insights Report.” That equates to…
U.S. E-Commerce Conversion Rates, by Device, Q4 2013-Q4 2014
U.S. e-commerce conversion rates on smartphones (1%) distantly trailed comparable rates for tablets (3.11%) and traditional computers (3.78%) during Q4 2014, according to Monetate’s latest quarterly analysis covering a random client sample. Indeed, unlike tablets and computers, conversion rates on…
Attitudes Towards the Economy Show Both Month-Over-Month and Year-Over-Year Improvements
Americans are reporting positive economic sentiments in regards to their household, their region, and the nation as a whole, according to a recent study from The Harris Poll. This month, a third (32%) of U.S. adults expect the economy to…
NRA Survey Finds Over Half of Consumers Gloomy on Economy
Asked to rate the state of their own personal finances, 36% surveyed for the National Restaurant Association’s annual Restaurant Trends described them as only “fair” while 18% said they were “poor.” That’s virtually the same as in 2010, when the…