Customer satisfaction with automobiles has dropped three points this year to an index of 79 on the American Customer Satisfaction Index (ACSI)’s 100-point scale, marking its third consecutive year of declines and the lowest rating since 2004 (also 79). In…
Category: Automotive
Consumers Boost New Vehicle Sales to Highest Level in Decade
Projected April auto sales will expand to a seasonally adjusted annualized rate (SAAR) of 16.8 million new units, the highest level for the month in a decade, according to TrueCar. Volume was kick-started by lingering momentum from a strong fiscal…
Super Bowl Advertisers Mercedes-Benz and BMW See Biggest Increases in Car Shopper Interest on edmunds.com
Mercedes-Benz and BMW saw the most compelling spikes in traffic on edmunds.com after their ads ran during Super Bowl XLIX, according to a real-time analysis by the car shopping website. By the end of the game, the Mercedes-Benz AMG GT…