Most Americans remain skeptical of a concept that just a few short years seemed an idea only in fiction, the driverless car. Though, increasing numbers are viewing the technology more and more warmly, this according to a new survey from…
Category: Automotive
Customer Satisfaction With Automobiles Drops to Lowest Point Since 2004
Customer satisfaction with automobiles has dropped three points this year to an index of 79 on the American Customer Satisfaction Index (ACSI)’s 100-point scale, marking its third consecutive year of declines and the lowest rating since 2004 (also 79). In…
Consumers Boost New Vehicle Sales to Highest Level in Decade
Projected April auto sales will expand to a seasonally adjusted annualized rate (SAAR) of 16.8 million new units, the highest level for the month in a decade, according to TrueCar. Volume was kick-started by lingering momentum from a strong fiscal…
Super Bowl Advertisers Mercedes-Benz and BMW See Biggest Increases in Car Shopper Interest on edmunds.com
Mercedes-Benz and BMW saw the most compelling spikes in traffic on edmunds.com after their ads ran during Super Bowl XLIX, according to a real-time analysis by the car shopping website. By the end of the game, the Mercedes-Benz AMG GT…