Among online shoppers, roughly four in 10 smartphone users say they currently use or would consider using their smartphone to find or redeem coupons, according to the latest annual Pulse of the Shopper study from UPS and comScore. Other mobile…
Category: Smartphones
Smartphone Penetration, Rising in All Age and Income Demos, Hits 75% of the U.S. Mobile Market
Three of every four U.S. mobile subscribes aged 13 and older owned a smartphone during the three-month period ending in December 2014, reveals comScore in its latest market update. While penetration remains the highest among youth and higher-income consumers, smartphone…
How Smartphone-Owning Millennials Expect Brands to Use Technology
Smartphone-owning Millennials (19-33) are more likely to expect brands to have a mobile-friendly website or app (55%) than they are to expect brands to have a social media presence (39%), according to recent survey results from Annalect. The study, which…