When the coin flips in Super Bowl LVI, snacks will be center stage and creating smiles more than ever in gatherings of friends and family nationwide. The fifth-annual Frito-Lay Snack Index found almost all (94%) adults agree snacks have the…
Category: Generations
Increasing Amount of Gen Xers Own The Tech Trio: Smartphone, Computer and Tablet
Roughly 37% of adult in the United States own a smartphone, computer and tablet, according to survey results from the Pew Internet & American Life Project. In looking at how the ownership of all three devices breaks out among demographic…
What Are Gen Z’s Top Spare-Time Activities?
TV viewing is one of the more popular spare-time activities across generations, but for Gen Z consumers(ages 15-20) it takes a back seat to music listening and reading, per results from a Nielsen survey of more than 30,000 online consumers…
Traditional Media Consumption Estimates, by Generation
Among online U.S. adults, Baby Boomers (46-65) spend almost twice as much time on a daily basis with TV, radio and print as do Millennials (16-3) per newly-released data from a TNS study. In fact, while Baby Boomers report spending…
Baby Boomers Like Their Primary Care Doctors, But Have Some Concerns
Baby Boomers (51-69) have generally positive attitudes towards their primary care doctors, as the vast majority agree that their doctor listens carefully to their questions and concerns (88%) and knows their name, history and medical issues (82%) as well as…
Gen X Now Reportedly The Largest Generation of Affluents
Among affluents, Gen Xers (34-50) now outnumber Baby Boomers (51-69) for the first time, with the former accounting for 37% of all affluents and the latter 32%, according to Ipsos’ latest annual survey of affluents in the U.S. The results…
For Boomers, Packed Social Calendar Trumps Little Black Book
Nearly half of single female Boomers (45%) aren’t interested in dating, but an active social life is a priority. That’s a key conclusion of a new study conducted by Harris Poll on behalf of Del Webb, a national brand of…
Face-to-Face Tops Social As W-O-M Vehicle
Both Millennials and Gen Xers say they’re more likely to spread the word about their favorite brands and products face-to-face than via social media, according to results from a CrowdTwist study. Beyond those two leading word-of-mouth vehicles, though, email proves…
American Adults’ Feelings of Financial Responsibility, by Age Group
Three-quarters of American Millennials (18-34) feel that they are financially responsible and generally do not spend beyond their means, according to results from an Ipsos and Wells Fargo survey. However, Millennials are less likely than adults ages 55 and older…
Millennials Emerge as the “Super-Saver” Generation
Saving money may be challenging for most Americans, but a new survey from TD Bank reveals that nearly half of Americans are feeling confident about their ability to save for the future. The TD Bank Saving & Spending Survey questioned…