Nine in 10 Americans age 14 and older claim to always or almost always multitask while watching TV, up from 81% a couple of years ago, per Deloitte’s latest Digital Democracy survey. In fact, 96% of Leading Millennials (26-31) are…
Category: Generations
Baby Boomers’ Spending Trends
Leading-edge Baby Boomers (born 1946-1955) are more likely (40%) to report spending more than a year ago, according to Gallup, while only 21% say they are spending less. But trailing-edge Boomers (born 1956-1964) are actually more likely to say they’re…
U.S. Baby Boomers More Likely to Identify as Conservative
Older generations of Americans are much more likely to characterize their political views as contrastive than as liberal, according to a new study from Gallup. This includes the Baby Boom generation, 44% of whom identified as conservative and 21% as…
Generational Differences in Consumers’ Screen Preferences
Generational divides exist in consumers’ screen preferences, finds Millward Brown Digital in a recent survey demonstrating that Baby Boomers (51-69) are sticking with laptops and PCs over smartphones and tablets, while Millennials (18-34) tend to be more smartphone-centric, particularly for…