There are now more mobile-only than desktop-only adult internet users in the U.S., says comScore, as the former accounted for 11.3% share of connected adults in March, versus 10.6% share for the latter. Interestingly, the milestone was reached as a…
Category: Digital Devices/Computers
Tablets Now Reportedly in a Majority of U.S. Households
Tablet penetration has reached 51% of US households as of February, up 13% points year-over-year, according to Nielsen in a recent study. Tablet penetration stood at 50% or higher in 20 local markets, led by Atlanta (62%) and San Francisco (61%),…
Estimated Mobile Share of U.S. Organic Search Traffic, by Engine
Mobile search traffic reportedly grew by 54% year-over-year in Q1 and now represents an estimated 45% share of U.S. organic search traffic, according to a Merkle | RKG analysis of a cross-section of its clients (most heavily represented by the…
U.S. Teens’ Device Access, by Demographic
Some 87% of teens aged 13-17 own or have access to a desktop or laptop computer, while 81% have access to a gaming console, according to a recent Pew Research Center report. Almost nine in 10 have access to some…