In an effort to aid local communities impacted by the Southern California wildfires, The Cigna Group and basketball legend Earvin “Magic” Johnson joined forces on a Bright Futures Carnival that provided Boys & Girls Club of Pasadenakids with a fun-filled day of activities,…
Category: Wildfire
Research Offers New Direction on How Disaster Relief Organizations Should Communicate Through Social Media
According to the basics of crisis communications theory, disaster relief organizations should always speak with “one voice.” As demonstrated through recent events such as the Los Angeles wildfires, information these organizations provide through social media can be vital to saving…