Results from the latest quarterly email marketing metrics report from Epsilon — covering Q3 2014 activity — show the continuation of a theme observed for some time now, with open rates gradually climbing while click rates take the opposite direction.…
Category: Marketing
SMBs Still Consider W-O-M Most Effective, But Online Marketing Perceptions Improve
Word-of-mouth (W-O-M) remains the most effective marketing channel for generating new leads and customers, according to SMBs responding to a recent BrightLocal survey. Asked to choose from 12 online and offline channels, 28% indicated W-O-M to be their most effective,…
2 in 3 Top Marketers Plan Tech Spending Increases
Some 65% of senior marketing executives anticipate spending more on marketing technology in the coming year, including 28% who plan to increase their spending by more than 25%, finds a survey from Conductor. Rising budgets for marketing technology are tied…
Digital Coupons Build Loyalty
The types of digital promotions most likely to influence purchase decisions are coupons by a wide margin, not sales and daily deal vouchers, according to a survey of 500 US consumers who used a digital coupon, offer, or online promotion…
Differences In How, Why Consumers Remember Celebrity Endorsed Brands
Consumers who are shown two ads featuring the same celebrity are more likely to forget when the celebrity is endorsing a product only moderately associated with the celebrity’s fame, according to a new study from the University of Arkansas. Katie…