According to the basics of crisis communications theory, disaster relief organizations should always speak with “one voice.” As demonstrated through recent events such as the Los Angeles wildfires, information these organizations provide through social media can be vital to saving…
Category: Social Media
Edelman Trust Barometer Reveals High Level of Grievance
Economic fears have grown within the American people into a full blow grievance, this reported by the 2025 Edelman Trust Barometer. Six in ten respondents said they had a moderate to high sense of offense. They believe that business and…
Majority of U.S. Teens Have Lost Faith In Big Tech
According to a study published by Common Sense Media on Wednesday (January 29), American teenagers have lost their faith in Big Tech. Common Sense Media interviews over 1,000 teens about if major tech companies such as Google, Apple, Meta, TikTok…
What Celebrities do Americans Think Are Treated Unfairly by the Media?
A new survey conducted by YouGov asked Americans about media coverage about celebrities and if it was fair. And whether they feel coverage of celebrities had gotten more fair in the last 20 years. 43% of Americans say the coverage…
Teens Spend over 4 Hours on Social Media Per Day
By now, it is generally agreed upon that social media is designed to be addictive, but a new survey from Gallup indicates that the problem may be worse than previously thought. 51% of U.S. teenagers report spending at least four…
Many Avoid Reading News
More people that in recent years are avoiding the news, according to a study by Oxford’s Reuters Institute for the Study of Journalism (RISJ). That’s true around the world, the study found. News avoidance has risen 54% in Brazil and…
TikTok is Now Teens’ Favorite Social Media Platform
After 6 years at the top, Snapchat has ceded its position as teens’ favorite social media platform in Piper Sandler’s Taking Stock with Teens survey, with TikTok taking over as of the latest, Spring 2022, edition. One in 3 (33% of)…
Gen Z Seeks More Authenticity in Social Media
Gen Z tend to be big social media users, and while close to 3 in 10 are following influencers and experts on social media, they are seeing some of the negative consequences of being on social platforms. A recent report from GWI shows that…
U.S. Instagram User Estimates, by Age Group, 2013-2019
Instagram’s monthly user base in the US grew by almost 60% last year, a faster-than-expected rate of growth that propelled it to more than 64 million users, according to eMarketer’s latest estimates. The short-term forecast is certainly more bullish than…
Trends in American Adults’ Social Networking Use
The Pew Research Center’s Internet & American Life Project has released its latest social media update, and the report shows that while some things remain the same (Facebook the leading platform, for example), others are changing. Indeed, based on a…