By now, it is generally agreed upon that social media is designed to be addictive, but a new survey from Gallup indicates that the problem may be worse than previously thought. 51% of U.S. teenagers report spending at least four…
Category: Social Media
Many Avoid Reading News
More people that in recent years are avoiding the news, according to a study by Oxford’s Reuters Institute for the Study of Journalism (RISJ). That’s true around the world, the study found. News avoidance has risen 54% in Brazil and…
TikTok is Now Teens’ Favorite Social Media Platform
After 6 years at the top, Snapchat has ceded its position as teens’ favorite social media platform in Piper Sandler’s Taking Stock with Teens survey, with TikTok taking over as of the latest, Spring 2022, edition. One in 3 (33% of)…
Gen Z Seeks More Authenticity in Social Media
Gen Z tend to be big social media users, and while close to 3 in 10 are following influencers and experts on social media, they are seeing some of the negative consequences of being on social platforms. A recent report from GWI shows that…
U.S. Instagram User Estimates, by Age Group, 2013-2019
Instagram’s monthly user base in the US grew by almost 60% last year, a faster-than-expected rate of growth that propelled it to more than 64 million users, according to eMarketer’s latest estimates. The short-term forecast is certainly more bullish than…
Trends in American Adults’ Social Networking Use
The Pew Research Center’s Internet & American Life Project has released its latest social media update, and the report shows that while some things remain the same (Facebook the leading platform, for example), others are changing. Indeed, based on a…
Social Sharing Trends in 2014
Facebook continues to be the dominant social platform for content sharing, an unsurprising result given its popularity among American adults, according to the latest quarterly report from ShareThis. Interestingly, the report finds that of the most prominent social sharing platforms,…