Nearly six in 10 online shoppers agree that they’re happy to receive offers or coupons via their mobile phone, but only about half as many are happy for stores to establish their location through their mobile phone, according to a…
Category: Shopping & Spending
Total Consumer Savings From CPG Coupons Increased by 2.9% in 2014
Consumers saved $3.6 billion from redeeming consumer packaged goods (CPG) coupons last year, up 2.9% from $3.5 billion the year before, according to NCH Marketing. The increase came despite fewer coupons being distributed, — 310 billion last year, down from 315…
When Consumers Abandon a Retailer’s Shopping Cart
Some 34.3% of the Internet Retailer Top 500 send shopping cart recovery emails in 2014, representing a 45.9% increase from a year earlier, according to Listrak’s latest study of the top 1,000 retailers’ email tactics. Among these top 500, a…
Global Retail and E-Commerce Sales Forecast, 2013-2018
Forget the hype. Reading the popular prints or listening to municipal lobbyists in Washington, you’d think Americans had abandoned brick-and-mortar stores. But that’s not the story, $10 of $11 in retail spending will be in brick-and-mortar locations rather than online.…
Spending Trends in Data-Driven Marketing and Advertising
Data’s role will expand considerably more important in the future, according to more than three-quarters of marketers, advertisers, service providers, technologists and publishers surveyed by the Winterberry Group and the GlobalDMA across 17 markets. The study find broad agreement across…
Americans Spending More Today Than Year Ago
Forty-five percent of Americans are spending more today than they were a year ago, while 18% say they are spending less. The percentage of people who say they are spending more is relatively stable across several demographic categories. Millennials are…
Price Check: Cost Doesn’t Signal Quality
While many consumers look to the price tag when calculating quality of a product, they may not get what they paid for, this according to new research from the University of Chicago Booth School of Business. The study is written…
Consumers Spending More, Just Not on What They Want
Slightly less than half of all Americans (45%) report spending more than they did a year ago, while just 18% report spending less. A closer look at these numbers reveals Americans’ increased spending is on household essentials, such as groceries,…
Majority of Consumers Willing to Wait If Shipping Is Free
Today’s consumers are willing to wait longer to receive purchases made online if it means shipping is free, this according to a new survey by UPS and comScore. According to the third annual joint survey, which polled 5,849 consumers this…
More Than Half of Back-to-School Shoppers Discover Products on Social Media
Nearly 65% of last minute back-to-school shoppers planned to use social media sites such as Instagram, Pinterest or Facebook for the best deals, this according to a surgery by Crowdtap. More than 45% of those surveyed said they considered peer…