The beauty industry relies heavily on water, with traditional skincare products containing up to 90% water as a filler. Waterless beauty is currently the fastest growing segment within the beauty industry, and is expected to grow to 17.21 billion U.S.…
Category: Brands
Business Trends and Outlook Survey Data Released by Census
On February 27, the U.S. Census Bureau released new data products from the Business Trends and Outlook Survey (BTOS), a survey that measures business conditions and projections on an ongoing basis. The BTOS includes data for multiunit/multilocation businesses. BTOS will…
Coors Light has a “Case of the Mondays” in Big Game Ad
The Super Bowl is just a few days away and the ads companies spend millions of dollars on are starting to surface online. Coors Light has gone all in on having “a case of the Mondays”. It began as a…
Nearly 15% of U.S. Consumers Prefer International Whiskey
According to CGA’s BeverageTrak, the Whiskey category experienced a 16% uplift in Q4 of 2022 compared to the previous quarter. Winter showed the most growth, with 2023’s Q1 having a 11% raise compared to Q3 of 2022. This outperformed the…
Disney Tops List of Brands Consumers Feel the Strongest Connection List
Consumers are still displaying loyalty towards their favorite brands, but it certainly helps for brands to fuse strong connections with their customers. So which are doing best in that effort? The latest Brand Intimacy study from MBLM details the brands that are succeeding…
2017’s “Most Powerful” Brands
Lego is back on top! No, not at the Box Office — although the Lego Batman Movie is #1 there, too — but as the world’s “most powerful” brand, this according to Brand Finance, which ranks brands based on factors…
The Brands With the Best Buzz in the U.S. in 2016
YouGov has released its U.S. Buzz Rankings list for 2016, revealing that Amazon again enjoyed the best public perception, for the fourth consecutive year. The study, which measures consumer perceptions of brands, asks respondents whether they have heard anything about…
Are Brands Getting More Trustworthy?
More than 7 in 10 American adults aged 18-34 agree that the number of visionary brands has increased, according to a recent study from PricewaterhouseCoopers (PwC), and a majority of adults aged 35-54 (64%) and 55-79 (57%) agree, according to…
Netflix Tops Amazon in Brand Loyalty
Netflix is this year’s brand loyalty leader, rising 11 spots from last year’s results to take the mantle from Amazon, reports Brand Keys in its latest annual loyalty study, which ranked customer engagement and loyalty for 753 brands across 65…
Consumers: Reviews Important in Determining E-Commerce Site Legitimacy
More than three-quarters of U.S. consumers use customer reviews to determine the legitimacy of a site that sells brand name products, finds BrandShop in a recent survey of 1,055 U.S. adults aged 18-65. The amount and quality of information is…