According to CGA’s BeverageTrak, the Whiskey category experienced a 16% uplift in Q4 of 2022 compared to the previous quarter. Winter showed the most growth, with 2023’s Q1 having a 11% raise compared to Q3 of 2022. This outperformed the…
Category: Brands
Disney Tops List of Brands Consumers Feel the Strongest Connection List
Consumers are still displaying loyalty towards their favorite brands, but it certainly helps for brands to fuse strong connections with their customers. So which are doing best in that effort? The latest Brand Intimacy study from MBLM details the brands that are succeeding…
2017’s “Most Powerful” Brands
Lego is back on top! No, not at the Box Office — although the Lego Batman Movie is #1 there, too — but as the world’s “most powerful” brand, this according to Brand Finance, which ranks brands based on factors…
The Brands With the Best Buzz in the U.S. in 2016
YouGov has released its U.S. Buzz Rankings list for 2016, revealing that Amazon again enjoyed the best public perception, for the fourth consecutive year. The study, which measures consumer perceptions of brands, asks respondents whether they have heard anything about…
Are Brands Getting More Trustworthy?
More than 7 in 10 American adults aged 18-34 agree that the number of visionary brands has increased, according to a recent study from PricewaterhouseCoopers (PwC), and a majority of adults aged 35-54 (64%) and 55-79 (57%) agree, according to…
Netflix Tops Amazon in Brand Loyalty
Netflix is this year’s brand loyalty leader, rising 11 spots from last year’s results to take the mantle from Amazon, reports Brand Keys in its latest annual loyalty study, which ranked customer engagement and loyalty for 753 brands across 65…
Consumers: Reviews Important in Determining E-Commerce Site Legitimacy
More than three-quarters of U.S. consumers use customer reviews to determine the legitimacy of a site that sells brand name products, finds BrandShop in a recent survey of 1,055 U.S. adults aged 18-65. The amount and quality of information is…
What Causes Consumers to Lose Trust in Digital Brands?
A majority of consumers don’t trust websites that suffer from security and usability issues, says Neustar in recently-released research, although inaccurate content is the most common complaint of those identified. Indeed, 91% of the more than 750 adults surveyed for…
U.S. Brand Buzz Rankings in H1 2015
Amazon (Buzz Score of 30) is atop the brand buzz rankings again according to the YouGov BrandIndex, which measures consumer perceptions of brands. The list, covering the first half of 2015, finds Netflix (27.9) continuing its ascent to the second…
2015’s Most Patriotic Brands, in the Eyes of the Consumers
Jeep is the most patriotic brand in the United States for the third consecutive year, being the closely associated with the value of “patriotism,” according to Brand Keys’ latest analysis, which is based on a survey of 5,427 consumers aged…