The Millennial generation (aged 26-41) has been pegged with stereotypes of careless spending and saving habits since the early 2010s. However, with the oldest members of this generation now entering their 40s, they are busting out-of-date perceptions by applying what…
Category: Millennials
James Hardie Survey Reveals Driving Factors in Home Renovation Boom: Extreme Weather and Millennial Spending
James Hardie Industries plc, the world’s top producer and marketer of high-performance fiber cement building solutions, released findings from a nationwide survey of 1,000 U.S. homeowners revealing the driving forces behind the home renovation boom during the COVID era. Conducted by…
Amid COVID-19, Millennials Are (Still) The Loneliest Generation
As shelter-in-place orders continue around the country, many Americans are struggling with feelings of isolation and loneliness. Slightly more Americans are reporting feelings of loneliness during the pandemic compared with last year. About three in 10 (31%) Millennials in this…
Millennial Pet Owners: 4 Key Facts
Between their growing numbers and affinity for “natural” pet products, the Millennial cohort wields a significant buying power for the industry, according to market research firm Packaged Facts in the report Millennials as Pet Marker Consumers. “The pet product market’s…
First-Time Millennial Homeowners Are Aspirational But Practical
Better Homes & Gardens, Meredith Corp.’s leading lifestyle brand that reaches nearly 40 million readers each month, today released findings from its 9th-annual survey on attitude and behavior trends of homeowners in the U.S. This year’s research looked at Millennial…
Are Brands Getting More Trustworthy?
More than 7 in 10 American adults aged 18-34 agree that the number of visionary brands has increased, according to a recent study from PricewaterhouseCoopers (PwC), and a majority of adults aged 35-54 (64%) and 55-79 (57%) agree, according to…
What Are Millennials’ Most Important Life Aspirations?
Starting a family or spending time with family ranks as the most important of six life goals for a leading 29% of young Americans aged 22-35, closely followed by being happy, which is the top goal for 28% of Americans…
How Are Millennials Using Their Phones?
Roughly 58% of American adults consider themselves addicted to their phone, and that figure rises to 76% among Millennials (18-34), finds Invoca in a recently-released study. The report shows that amid the numerous activities being performed on phones, calls remain…
Millennial Views Most Likely to Feel That TV Show Quality is Improving
Millennials 18-35) may be watching less traditional TV, but those who watch TV tend to be more excited than other generations about shows in general, according to results from a Harris Poll. In fact, among TV viewers, more than three-quarters…
Millennials’ Adult Beverage Choices Evolve as They Mature
With nearly three in 10 U.S. adults being Millennials of legal drinking age, the Millennial generation (born between 1977 and 1992) is a crucial demographic for bev/al marketers. Donna Hood Crecca, senior director at Technomic, calls them “ideal adult beverage…