With a tap, swipe or click, 13 million Millennial Moms will spend over $750 billion in the U.S. this year. And their economic impacts will only increase as the number of Millennial Moms is expected to at least double over…
Category: Millennials
Smartphone-Owning Millennials Say Most of Their Retail Browsing Occurs In-Store
With all the hype about e-commerce, it’s sometimes easy to forget that it remains a fraction of total retail spending. Now, new survey results from Adroit Digital show that the retail store is also Millennials’ preferred place to browse for…
Affluent Millennials Say They’re Loyal to Their Financial Institutions
Affluent Millennials are open to non-financial brands, finds a report from LinkedIn conducted by Ipsos that looks specifically at affluents in the U.S. At the same time, once they become customers with a financial institution, they’re considerably more likely than…
45% of 18-24-Year-Olds in the U.S. are Part of a Minority Group
Asian-Americans were the fastest-growing minority group in the U.S. last year for the third consecutive year, according to the Census Bureau in newly-released estimates. Indeed, Asian-Americans’ population growth rate increased from the prior year, up 3.2% to 20.3 million as…
American Adults’ Feelings of Financial Responsibility, by Age Group
Three-quarters of American Millennials (18-34) feel that they are financially responsible and generally do not spend beyond their means, according to results from an Ipsos and Wells Fargo survey. However, Millennials are less likely than adults ages 55 and older…
Not All City People: Millennials Just as Likely to Identify as “Suburbanites”
Some 37% of Millennials (aged 19-36 at the time of the survey) identify as “city people,” while 36% consider themselves “suburbanites,” according to an Urban Land Institute survey. In fact, white respondents were more likely to consider themselves “suburbanites” (37%)…
Millennials Emerge as the “Super-Saver” Generation
Saving money may be challenging for most Americans, but a new survey from TD Bank reveals that nearly half of Americans are feeling confident about their ability to save for the future. The TD Bank Saving & Spending Survey questioned…
U.S. Multitasking Behavior, by Generation
Nine in 10 Americans age 14 and older claim to always or almost always multitask while watching TV, up from 81% a couple of years ago, per Deloitte’s latest Digital Democracy survey. In fact, 96% of Leading Millennials (26-31) are…
U.S. Smartphone Ownership Highest Among Millennials
Some 64% of American adults owned a smartphone as of December 2014, according to a recent report from the Pew Project’s Internet & American Life Project. Predictably, the highest ownership was higher among the 18-29 (85%) and 30-49 (79%) age…
Why Do Millennials Use Facebook and Twitter
More than nine in 10 U.S. Millennials (aged 18-34) use Facebook, while fewer than 4 in 10 use Twitter, according to results from a recently released survey conducted by the Media Insight Project, an initiative of the American Press Institute…