4/15/2013
The $10.4 billion global market for licensed preschool merchandise is among the most competitive licensing sectors. Only 11 licensed merchandise properties in this category exceeded retail sales of $100 million in 2012, according to EPM’s <
4/15/2013
The Federal Trade Commission has released updated guidelines to regulate online marketers. The original guidelines were introduced in 2000, before the mass adoption of social media and smartphone advertising.
While these new rules conti
4/15/2013
There’s only one consensus when it comes to teen Internet usage, and that is, they use it: 74% of teens ages 12-17 access the Internet on cell phones, tablets, and other mobile devices, according to the Pew Research Center. From there, t
4/15/2013
Play patterns may be hard-wired, at least according to the Market Store. Girls ages 6-12 overwhelmingly say their favorite toy is a doll, compared to just 2% of boys. And boys largely favor toy vehicles (41%) and action figures (29%). Fa
4/15/2013
Nearly nine in 10 parents with children ages 6-17 (86%) customize some aspect of their lives, according to online education provider K12 Inc. Shopping, such as online versus in-store, is the most popular customization category (61%), follow
4/15/2013
More than three in four teens ages 13-17 (76%) say they have become more self-aware of their image both online and offline because of social networks, according to JWT. As compared to older generations, teens are more cautious about their p
4/15/2013
More than three in four teens ages 13-17 (76%) say they have become more self-aware of their image both online and offline because of social networks, according to JWT. As compared to older generations, teens are more cautious about thei
4/15/2013
Sales from Scholastic’s book club declined 21% in 2012 from 2011, largely because the order format has shifted from catalog to online. Teachers are actually placing more orders for book titles, but 83% use its online order system to find le
4/15/2013
Apparel maker J2 Licensing signs a deal with Kellogg’s, under its licensing agent The Joester Loria Group, to pair iconic Kellogg’s characters with NCAA colleges and universities. The collection includes T-shirts and fleece for boys, girls,
4/15/2013
Johnson & Johnson is repositioning its iconic baby line to promote its usage among women, in addition to its usage on their children.
The company’s new marketing efforts illustrate that its baby products work just as well on infants