4/15/2013
Nearly nine in 10 parents with children ages 6-17 (86%) customize some aspect of their lives, according to online education provider K12 Inc. Shopping, such as online versus in-store, is the most popular customization category (61%), followed by banking (58%), TV viewing (58%), and coffee (39%). Fewer than three in 10 (29%) customize their child’s schooling, which is defined as choosing schools other than the one the child is assigned or modifying the child’s daily schedule.
SOURCE: K12 Inc., Regina Lewis, 2300 Corporate Park Dr., Herndon, VA 20171; 703-728-0327; rlewis@sti-k12.com; www.k12.com.
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