6/15/2013
The most important criterion in selecting a college major is that the student has dreamed of a particular career in that field since childhood, according to Discover Student Loans. This answer beat out job opportunities and earning poten
Author: Joel Whitaker
Joel Whitaker is publisher of Research Alert.
Teens and Their Online Lives, Social Media Habits, and What They Think About Privacy
6/15/2013
The government may be cracking down on how advertisers capture Internet users’ personal information, but teens aren’t really concerned with this topic. In fact, just 9% say they are “very” concerned about third parties, such as companies
Social Media TV Is Driven by Games, Schedules, and Friends
6/15/2013
Social media TV, the concept of viewers using social media activities while also watching TV, is currently viewed as one of the more emerging opportunities to capture the youth market. To this end, one in two young viewers uses two social m
Moms Prioritize Their Kids Over Themselves
6/15/2013
Two in three moms ages 25-54 with kids under age 18 living in their households (65%) say they spend more money on their kids than themselves, according to the Total Beauty Media Group. More than eight in 10 of these moms (85%) go back-to
Hispanic Dads Say They Wield More Purchase Influence Than Moms
6/15/2013
More than half of Hispanic dads (55%) say they are the top decision-maker on purchases made in the household, according to Mintel. Hispanic men ages 45-64 (54%) wield more influence than Hispanic men ages 35-44 (50%) or ages 25-34 (44%).
The Rise of Men: How Marketing to Men Is Changing How to Market to Women
7/13/13
Marketers have long used gender as a way to reach consumers. Financial services, automobiles, and insurance primarily targeted men, while domestic-related manufacturers, such as food, beverages, and cleaning brands, concentrated on reachin
Online Shoppers Will Wait Seven Days for Package
7/13/13
Retail e-commerce reached $186 billion in 2012, accounting for 10% of all discretionary spending, according to UPS. The in-depth survey of online shoppers finds:
- Retailers need to communicate clear expectations on package d
Almost Half of Americans Think Cable TV Is a Waste of Money
7/19/13
More than four in 10 U.S. adults (45%) believe cable TV service is a waste of money, although most have not cut the cord, according to CouponCabin.com. More than eight in 10 (81%) currently subscribe to either cable or satellite TV service
Men’s Roles and Gender Identities Are Becoming Less Rigid
7/19/13
Men’s roles in the home are changing, and with them their beliefs about what it means to be a man, according to a study of U.S. and U.K. men by JWT Intelligence. Three-quarters of men agree with the statement that “men and women don’t have
Most Fans of Brands on Facebook Are Already Customers
7/19/13
The majority of Facebook users (78%) who become “fans” of brands on the social network have already used the brands’ products, according to Syncapse. Exceptions include brands that are prohibitively expensive for many users but are aspirat