7/19/13
The majority of Facebook users (78%) who become “fans” of brands on the social network have already used the brands’ products, according to Syncapse. Exceptions include brands that are prohibitively expensive for many users but are aspirational, such as BMW (only 36% of fans have purchased the brand’s vehicles).
Facebook users’ top reasons for becoming fans or “liking” a brand on the site are showing support for the company and becoming eligible for coupons or discounts.
SOURCE: “Why Consumers Become Brand Fans,” June 2013, Syncapse, Max Kalehoff, VP Product Marketing, 7 W. 22nd St., 7th Fl., New York, NY 10010; 212-798-1414; www.syncapse.com. Price: Available online at no charge.
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