7/19/13
More than nine in 10 Internet users (92%) withhold and/or falsify at least some personal data when filling out forms online (such as when registering on websites or mobile apps), according to Customer Commons. Of all types of personal info
Author: Joel Whitaker
Joel Whitaker is publisher of Research Alert.
More Women Than Men Watch Online Video Ads
7/19/13
Women are more likely than men to watch video ads online, according to Ipsos. More than half of U.S. women (51%) have watched online commercials in the past month, compared to 38% of men who have done so. Similarly, 48% of women have looke
Hispanic Households Are More Likely Than Others to Use Online Video
7/19/13
Hispanic households are more likely than U.S. households overall to use streaming or downloaded video and audio, including both free and subscription services, according to Centris. A third of Hispanic households (33%) subscribe to Netflix
Three in 10 Hispanics Are Upscale
7/19/13
Almost one in three Hispanic households (29%) are “upscale”-earning $50,000-$100,000 annually-according to Nielsen and the Association of Hispanic Advertising Agencies (AHAA). In 2012, 15 million U.S. Hispanics were in this income bracket;
Millennial Moms Recommend Products Online More Often Than Other Moms
7/19/13
Millennial moms (those born 1978-1994) “like” or recommend products or services online an average of 10.4 times per month, compared to an average of 7.7 times per month among moms overall, according to Weber Shandwick and KRC Research. Mil
Single Dads Head Almost One in 10 Households With Children
7/19/13
Single fathers head almost one in 10 households with children under 18 (8%), the highest proportion ever recorded, according to the Pew Research Center. In 2011, single dads headed more than 2.6 million households, up from just 297,000 in
Summer Plans: Families Hit the Road, Campers Embrace Green Thumbs, Tween Girls Lounge Poolside
7/15/2013
Two in three teens ages 14-18 (63%) expect to work this summer, according to Junior Achievement. Many of these workers are first-time employees, as only 38% say they had a summer job in the past.
Nearly three in four (73%) teen w
Mobile Apps, Other Digital Properties Abound; Where Will the Next Angry Birds Come From?
7/15/2013
Digital properties, nostalgia, and preschoolers were top of mind at Licensing Expo in Las Vegas. Here are some of the themes that emerged in interviews, informal discussions, seminars, and observations by EPM publisher Ira Mayer:
Kids Shouldn’t Drink Milk, Says Report
7/15/2013
Research published in the journal Pediatrics is challenging the recommendations from the U.S. Department of Agriculture and the American Academy of Pediatrics that encourages children under age four to drink three servings of re
Teens Say the American Dream Involves Happiness, Not Money
7/15/2013
Teens ages 13-15 describe the American Dream as the opportunity to be happy, according to iModerate. They discount the notion that money can buy happiness and dismiss materialistic items. They equate success with job satisfaction, and no