7/19/13
More than nine in 10 Internet users (92%) withhold and/or falsify at least some personal data when filling out forms online (such as when registering on websites or mobile apps), according to Customer Commons. Of all types of personal information requested by websites, consumers are most likely to avoid giving out their mobile phone numbers and access to their friend lists or contacts. Almost half decline to give out their real names.
More than two-thirds of Internet users (68%) have left some or all of the information fields in online forms blank to avoid giving out their personal information. Consumers’ top reasons for giving false or incomplete information on websites or mobile apps are feeling that the company didn’t really need the information, being concerned about what they would do with the information, and not being familiar with the site or app.
SOURCE: “Lying and Hiding in the Name of Privacy,” 2013, Customer Commons, Mary Hodder, Author, 510-701-1975; hodder@gmail.com, customercommons.org/research/. Price: Available online at no charge.
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