8/16/13
The majority of smartphone owners who use their phones to compare prices while shopping in-store buy items from other retailers via smartphone while still in-store and/or buy online after leaving the store, according to Parago. Almost six
Author: Joel Whitaker
Joel Whitaker is publisher of Research Alert.
Hispanics Are More Receptive to Ads Than Non-Hispanics
8/16/13
Hispanic Americans are more receptive to advertising than non-Hispanics, according to Ace Metrix. U.S. Hispanics rated English-language TV ads an average of 603 on a scale of 1 to 950 (using Ace’s proprietary ad rating system); non-Hispani
Fewer Blacks Attribute Socioeconomic Gaps to Discrimination Than Did 20 Years Ago
8/16/13
Black Americans are less likely now than they were 20 years ago to believe disparities in employment, income, and housing between blacks and non-Hispanic whites are caused by racial discrimination, according to Gallup. In 1993, nearly equa
Retail Apps Aren’t Living Up to Consumers’ Expectations
8/16/13
Nearly six in 10 smartphone owners (58%) use their mobile devices for retail-store-related shopping activities, but retail apps are falling short of consumer expectations, according to Xtreme Labs. Smartphone owners give the average retail
Ads in Apps Earn More Clicks Than Mobile Web Ads
8/16/13
Mobile device users are more likely to click on ads delivered in apps (0.58% click-through rate) rather than via mobile Web (0.34%), according to Opera Mediaworks. Ads containing rich media (such as video and sophisticated interactive feat
Teens, Technology, and Their Schools: Who Carries What and What Their Parents Think About It
8/15/2013
Whether it’s a Hello Kitty messenger bag or black Jansport backpack, there’s one commonality inside today’s students’ carryalls: the cell phone.
More than half of high school students (51%) carry a smartphone to school with them
Parents Turn to Friends for Parenting Advice
8/15/2013
Most parents (53%) say they don’t spend enough time with their children, according to Highlights for Children. And when they do, it’s primarily during the weekends (72%).
Parents and children typically spend their time t
Parents Are Less Picky About Clean Public Restrooms
8/15/2013
Parents are less likely than nonparents to cite broken doors, dim lighting, graffiti, or water on the floor as contributors to a dirty restroom, according to Cintas. Nonparents are more likely than parents to say a lack of toilet paper (
Uniforms, Clothes Eat Back-to-School Budgets, Say Working Moms
8/15/2013
Nearly half of working moms say clothing and school uniforms are their biggest back-to-school expense, and 29% say these items cause the most financial distress, according to Chase Card Services and Working Mother Media. Two in 10 workin
Parents Prioritize Price, Teens Value Style When It Comes to Back-to-School Purchases
8/15/2013
Nearly one in two parents (47%) say price is the most important factor when making back-to-school purchases, while teens say style and appearance are their top priorities, according to Capital One Financial.
Parents and teens won