YouGov has released its U.S. Buzz Rankings list for 2016, revealing that Amazon again enjoyed the best public perception, for the fourth consecutive year. The study, which measures consumer perceptions of brands, asks respondents whether they have heard anything about…
Author: Anne Whitaker, Editor
Soon, 36% of U.S. Households May Not Be Able to Pay Water Bills
This is an astounding piece of research: If water rates continue rising at projected amounts, the number of U.S. households unable to afford water could triple in five years, to nearly 36%. A variety of factors, ranging from aging infrastructure…
Moms’ Media Diet: TV & Smartphones Tops for Time; Radio for Reach
Some 39% of women aged 18-49 in the US have a child under the age of 12, including 46% of women aged 35-49, according to a recent report from Nielsen. Almost three-quarters of these moms are working moms in the…
Brick-and-Mortar Stores Future in Question; One-Third of Consumers Would Rather ‘Wash the Dishes’ Than Shop In-Store
Consumers are growing increasingly frustrated with the in-store shopping experience that offers little of the convenience of online counterparts, with four in ten claiming shopping in-store is a chore and a third (32%) saying they would rather be at home…
First-Time Millennial Homeowners Are Aspirational But Practical
Better Homes & Gardens, Meredith Corp.’s leading lifestyle brand that reaches nearly 40 million readers each month, today released findings from its 9th-annual survey on attitude and behavior trends of homeowners in the U.S. This year’s research looked at Millennial…
Citing Quality and Health Benefits, Americans Eat More Fresh Products
Bad news for producers of processed foods: A new survey of more than 1,000 U.S. consumers showed that, compared to three years ago, Americans are consuming more fresh products, including fruits, vegetables, meats and cheeses. The national trend away from…
One in Five Americans Turn to Retail Health Clinics for Treatment, Prevention, and More
The holiday season might be over but the cold and flu season is still going strong. Americans everywhere are battling cold and flu symptoms, and are undoubtedly doing all they can to stave off further illness. For some consumers, this…
6 in 10 Say It’s Important to Buy From Socially Responsible Companies
Roughly two-thirds (64%) of American adults admit to having made purchases from socially responsible companies in the past year, according to an annual survey from Good.Must.Grow. The survey also indicates that roughly one-quarter (26%) have avoided making a purchase…
Americans Spent $28 Billion on Gift Cards for Others, $11 Billion on Gift Cards For Themselves
The winter holidays are over, but America’s retail sector has likely only begun to see the full influx of shoppers wielding gift cards given to them as Christmas presents or for some other special occasion during 2016 (or 2015, or…
What Consumers Want From Branded Content
Consumers prefer branded content that informs (40%) and educates (28%) rather than entertains (17%) or inspires (11%) them, according to a study from OneSpot and the Marketing Insider Group, which surveyed almost 1,600 adults who at least sometimes consume branded…