On February 27, the U.S. Census Bureau released new data products from the Business Trends and Outlook Survey (BTOS), a survey that measures business conditions and projections on an ongoing basis. The BTOS includes data for multiunit/multilocation businesses. BTOS will…
Author: Anne Whitaker, Editor
Research Offers New Direction on How Disaster Relief Organizations Should Communicate Through Social Media
According to the basics of crisis communications theory, disaster relief organizations should always speak with “one voice.” As demonstrated through recent events such as the Los Angeles wildfires, information these organizations provide through social media can be vital to saving…
Gig Economy May Serve as Substitute for Those Seeking Other, More Permanent Work
While traditionally laid off employees have relied on consumer credit and unemployment insurance to maintain consumption, research finds that the gig economy serves as a substitute for many seeking other, more permanent work. In a paper published in the Journal…
When We Feel a Loss of Control, We Seek Out Others Like Ourselves
Amid these turbulent times, as our society comes to grips with headlines about wars, the latest health scares, rising prices and social upheaval, people feeling a loss of personal control tend to seek out others who are more like themselves.…
Republicans More Likely than Democrats to Say Men and Women are Treated Equally
A survey by YouGov has found that majorities of both major political parties agree on how important certain factors are in maintaining a strong democracy. Fair national elections, a system of checks and balances were both cited by most people.…
Technomic Launches Brand-New Report Examining Pricing Trends Within Menu Items Across Categories
The Q4 2024 Pricing Index Report is an easy to read and digest summary of data from Technomic’s latest tool, Ignite Menu Price Pulse. It spotlights quarter over quarter menu pricing changes throughout restaurants segments. It also notes cuisine types,…
Many Say Election Results Have Changed How They Shop and Consume the News
A new survey by YouGov reveals that the results of the 2024 election has Americans thinking differently about their lives including where they want to live, their finances and their healthcare. 44% of Americans say the results of the 2024…
Trump’s Approval Rating Falls as More Americans Worry About the EconomyReuters
President Donald Trumps approval rating has fallen even more in recent days as more Americans worry about the direction of the economy under his presidency while he threatens more countries with tariffs, per a new poll from Reuters/Ipsos. The poll,…
The NFL Playbook for Fan Loyalty and Emotional Impact
The National Football League is not just the most popular sporting organization in the United States, it is outpacing it’s peers in every single category. Every other league is eating the NFL’s dust when it comes to brand equity and…
More Democrats are in Favor of Party Moderation than in the Past
Following the 2024 election and the second inauguration of Donald Trump, more democrats would like their party to become more moderate while a similar share of republicans would favor keeping the current status quo for their party. The preferences for…