Many Say Election Results Have Changed How They Shop and Consume the News

A new survey by YouGov reveals that the results of the 2024 election has Americans thinking differently about their lives including where they want to live, their finances and their healthcare. 

44% of Americans say the results of the 2024 election which saw Donald Trump be reelected over Kamala Harris has influenced their news consumption. Which is up from 36% who said this in late November. 38% said the results influenced their purchasing decisions, up from 28% in November. And another 32% say the results have influenced their investments and savings. Other parts of life that were influenced by the results are level of political activism (30%), health care decisions (29%), and what country they want to live in (29%). 

Women are more likely than men to say the results impact their lives. The biggest gaps between men and women include 48% of women and 39% of men saying the results have influenced their news consumptions. 26% of women and 18% of men say its influenced travel plans. 16% of women and 8% of men say it has affected their sex lives and contraceptive decisions. 

Those under 30 are more likely to say the results have influenced whether they will vote in the future (34% vs 25%), when or if they will have children (25% vs 8%), and education decisions (24% vs 12%). 

Democrats are more likely than Republicans to say the results of the election has changed their behaviors. 48% of Democrats and 21% of Republicans say the election results have influenced their political activism.n 44% of Democrats and 17% of Republicans say the results influenced what country they want to live in in the future. More Democrats will say the realists have influenced their decisions now compared to late November. The largest jump is in Democrats who say the results have changed their purchasing habits, 51% in February 2025 vs 33% in November 2024. 35% vs 17% say it has influenced their travel plans, and 48% vs 33% say it has impacted their political activism. 

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