TV and out-of-home advertising have the healthiest future, while the outlook for print (at least in print format) is dim. That’s the conclusion PwC reaches in its just-released annual Entertainment & Media Outlook report. As consumer behavior migrates online, so will…
Author: Anne Whitaker, Editor
Reviews Most Important Info on Retailer Websites to Shoppers
Almost three-quarters of U.S. online shoppers find product reviews influential when visiting a retailer’s website, making reviews the most influential content type of those identified, according to recently-released results from a UPS and comScore study. The new data – specific…
Teens Trust Parents More Than Internet for Health Information
Parents are the top source of health information for teens (13-18), 55% of whom say they get “a lot” of health information from them, according to a study from Northwestern University. While one-quarter get a lot of health information from…
Heavy Digital Coupon Users Spend 114% More Annually Than The National Average
Consumers who use digital coupons both shop more and spend more than the average shooter, finds coupons.com and GfK. According to the “Digital Coupon Redeemer: Shopper Trends” report, heavy digital coupon users shop 47 percent more often than the average…
Social Media Marketing Practitioners’ Top Challenges
The familiar problem of measuring return on investment (ROI) is the most challenging aspect of social programs, cited by 60% of social media practitioners as a top-3 issue, according to a report from Simply Measured and TrustRadius. ROI is the top…
Restaurant Sales Surpassed Grocery Store Sales for the First Time
Monthly sales at restaurants exceeded grocery stores sales for the first time on record, the National Restaurant Association noted today. In his latest Economist’s Notebook commentary, the National Restaurant Association’s Chief Economist Bruce Grindy breaks down industry sales trends: For…
Customers Loathe Pay TV and ISPs, Love Their Smartphones
Customer satisfaction with information services – including subscription TV, Internet, wireless and fixed line telephone, and computer software – drops 3.4% to an ACSI score of 68.8 on a 0 to 100 scale, the lowest level in seven years. According…
Global Newspaper Revenues: Circulation Overtakes Advertising
Globally, revenues from newspaper circulation exceeded advertising revenues last year for the first time this century, according to the World Association of Newspapers and News Publishers (WAN-IFRA) in its latest annual World Press Trends survey. Of the estimated US $179…
Only One-Third of Customers Make A Second Purchase During the First Year
Only 32% of customers make a second purchase during their first year as a customer, according to RJ Metrics in an analysis of 176 e-commerce retailers and 18 million customers in North America and Europe. But while the probability of…
China Ranked Top Developing Market For Retail Investment
China — predicted to pass the U.S. as the world’s top retail market in 2018 — is back on top as the leading emerging market for retail opportunities, says A.T. Kearney, which bases its Global Retail Development Index (GRDI) score…