In honor of the 45th anniversary of Earth Day, Brand Keys recently released a list of the top 50 brands “deemed authentically and resolutely ‘green’ by their own customers.” Some notable brads on the list include: amazon.com; Apple; Coke; Pepsi;…
Author: Anne Whitaker, Editor
Two-Thirds of Americans Agree: Brands Must Be Environmentally Responsible
Two-thirds of U.S. consumers (aged 15 and older) agree that brands must be environmentally responsible, but that level of agreement is trumped by several other countries tracked in a recently-released GfK survey. In fact, an average of 76% of respondents…
iOS App Push Notification Opt-In Benchmarks, by Industry, in 2014
Mobile applications examined by Urban Airship across 15 industries had a median push notification opt-in rate of 42% in 2014, according to an analysis of almost 3,000 apps and 100 billion push notifications sent to more than 500 million users.…
Teens & Social: What’s the Latest?
Instagram remains the most important social network to teens, widening its lead over Facebook and Instagram, according to the latest semi-annual teen survey from Piper Jaffray. The results indicate that: Instagram is the “most important” social network to the largest…
U.S. Adults Daily Major Media Consumption Estimates, 2011-2015
U.S. adults will spend more than 5-and-a-half hours per day with digital media this year, up by almost a half-hour year-over-year, per eMarketer’s latest estimates. The majority (2:51) of that time will be spent with the mobile internet, which will…
Hispanic Monthly Spending Below the National Average
Hispanics spend an average of $300 less per month when compared with the general U.S. population, according to new survey results from TD Bank. The TD Bank Saving and Spending Survey questioned more than 1,600 U.S. consumers about their saving…
When It Comes to Video, Bigger Screens Are Better
Video ad completion rates were lower on devices with smaller screens last year, says Vindico, as smartphone (46%) and tablet (54%) viewers completed ads at roughly half the rate of those watching on gaming consoles (95%) and OTT boxes (99%).…
Americans Like Getting Mail — Even Catalogs
U.S. adults are more likely to have a positive (46%) than negative (28%) reaction to seeing a catalog in the mail, reports Gallup in a recent survey. Americans 65 and older are more likely than younger adults to enjoy checking…
Q1 2015 Social Logins: Facebook Extends Overall Lead, Back on Top in B2B
Facebook, which in Q4 2014 looked in danger of surrendering its lead in social logins to Google, has widened the gap again in Q1, according to Janrain. With 45% market share, Facebook remained ahead of its only close competitor, Google…
U.S. Teens’ Device Access, by Demographic
Some 87% of teens aged 13-17 own or have access to a desktop or laptop computer, while 81% have access to a gaming console, according to a recent Pew Research Center report. Almost nine in 10 have access to some…