Mobile search traffic reportedly grew by 54% year-over-year in Q1 and now represents an estimated 45% share of U.S. organic search traffic, according to a Merkle | RKG analysis of a cross-section of its clients (most heavily represented by the…
Author: Anne Whitaker, Editor
U.S. Multitasking Behavior, by Generation
Nine in 10 Americans age 14 and older claim to always or almost always multitask while watching TV, up from 81% a couple of years ago, per Deloitte’s latest Digital Democracy survey. In fact, 96% of Leading Millennials (26-31) are…
Mobile Now Almost Three-Quarters of Facebook’s Ad Revenues
Facebook’s advertising revenues grew by 42% year-over-year in Q1 to reach $3.54 billion, the social network recently announced, although that was slightly below analysts’ estimates. Mobile’s share of ad revenues climbed yet again, to 73%, up from 59% during the…
2015’s Most Reputable Companies
The BMW Group is this year’s most reputable company, rising a couple of spots from last year and overtaking The Walt Disney Company (#6, down from #1) and Google (steady at #2) in the process according to the Reputation Group’s…
Video Consumption, Ad Dollars Continue to Favor TV Over Digital
While TV’s share of adults’ daily media time has shrunk slightly in the past couple of years, the medium continues to pull in a disproportionately high share of ad spending, according to new eMarketer estimates. This year, TV is expected…
2015’s Greenest Brands
In honor of the 45th anniversary of Earth Day, Brand Keys recently released a list of the top 50 brands “deemed authentically and resolutely ‘green’ by their own customers.” Some notable brads on the list include: amazon.com; Apple; Coke; Pepsi;…
Two-Thirds of Americans Agree: Brands Must Be Environmentally Responsible
Two-thirds of U.S. consumers (aged 15 and older) agree that brands must be environmentally responsible, but that level of agreement is trumped by several other countries tracked in a recently-released GfK survey. In fact, an average of 76% of respondents…
iOS App Push Notification Opt-In Benchmarks, by Industry, in 2014
Mobile applications examined by Urban Airship across 15 industries had a median push notification opt-in rate of 42% in 2014, according to an analysis of almost 3,000 apps and 100 billion push notifications sent to more than 500 million users.…
Teens & Social: What’s the Latest?
Instagram remains the most important social network to teens, widening its lead over Facebook and Instagram, according to the latest semi-annual teen survey from Piper Jaffray. The results indicate that: Instagram is the “most important” social network to the largest…
U.S. Adults Daily Major Media Consumption Estimates, 2011-2015
U.S. adults will spend more than 5-and-a-half hours per day with digital media this year, up by almost a half-hour year-over-year, per eMarketer’s latest estimates. The majority (2:51) of that time will be spent with the mobile internet, which will…