Top Stated Reasons For Abandoning A Mobile Transaction

A majority (56%) of U.S. smartphone owning adults have abandoned a mobile transaction, according to Jumio, though this figure is down from 66% in a similar survey conducted in 2013.

Among those who have abandoned a mobile transaction, purchase uncertainty (45%) was the top reason cited, followed by slow load times (36%) and difficulty with navigation (31%).

These usability concerns appear to outweigh security concerns around payment (27%) and personal (26%) information, per the survey’s results.

Leave a Reply

Your email address will not be published. Required fields are marked *