Slightly more than six in 10 youth aged 13-24 would try a product or brand suggested by a YouTube star (“YouTuber”), according to results from a DEFY Media survey, while fewer than half would try a product or brand suggested…
Author: Anne Whitaker, Editor
Broadband Subs Closing the Gap With Pay-TV
The top broadband providers — representing roughly 94% of the market — added about 3 million subscribers in 2014, bringing their total 87.3 million, according to data from Leichtman Research Group. That equates to a total broadband subscriber base of…
Online Radio’s Reach Continues to Grow
Some 44% of Americans aged 12 and up listen to online radio on a weekly basis, up from 36% last year and 33% the year prior, according to the latest annual “Infinite Dial” report from Edison Research and Triton Digital.…
U.S. Smartphone Users’ Interest in Mobile Wallet Activities
Among online shoppers, roughly four in 10 smartphone users say they currently use or would consider using their smartphone to find or redeem coupons, according to the latest annual Pulse of the Shopper study from UPS and comScore. Other mobile…
As TV Viewers Time-Shift, What’s the Implication for Ad Avoidance?
TV viewers claim to spend a slight majority (53%) of their viewing time with time-shifted rather than live (47%) content, according to a recent report from Hub Entertainment Research. While that runs counter to Nielsen figures, which find live TV…
70% Interested in Using TV Remote to Get Product Samples
Roughly seven in 10 U.S. adults who have a TV or other device (video game console, streaming media player, DVR, DVD) connected to the internet agree that they would be interested in using their remote while watching TV ads to…
College Graduation Year Doesn’t Hamper Income
Despite delaying their college education, nontraditional college graduates — those who earn their degree at age 25 or older — have personal income later in life that are comparable to those of traditional graduates, or those who earn their degree…
U.S. Companies With the Best and Worst Customer Experience Ratings
Consumers gave Publix the best customer experience rating of 293 companies measured by the Temkin Group, narrowly supplanting last year’s leader, H- E-B. Indeed, supermarkets occupied five of the Top 12 positions this year, with retailers and fast food chains…
More Than Half of Americans Are Unable to Sleep Throughout the Night
New survey results are waking Americans up to a widespread health issue — insomnia. Even though 62% of Americans regularly suffer from symptoms of insomnia, only 20% believe they actually have the condition and merely 12% have been diagnosed by…
Industries With the Worst Customer Service, According to U.S. Adults
Government offices and the telecommunications industry (telecom, TV, internet) have by far the worst customer service, according to an Ipsos survey of U.S. adults. The results of the survey, which asked respondents to identify up to 3 industries from 7…