Smartphone and tablet visit shares are up in each of six industries analyzed by Adobe, according to its 3rd annual “Best of the Best (U.S.) Digital Marketing report, although tablet visits began declining in the fourth quarter and are expected…
Author: Anne Whitaker, Editor
Rising Pet Ownership Forges Fresh Opportunity for Pet Food
The global pet food ingredients market is gaining momentum with the number of pet-owners having significantly increased in recent years. With higher disposable incomes and strong bonds between companion animals and people, heightened spending on pets will ensure the pet…
Number of Millionaire Households in the U.S. Said to Hit New High
There were 10.1 million U.S. households with net worth of at least $1 million, last year, up from 9.6 million in 2013 and the highest level on record, according to the Spectrem Group’s “2015 Market Insights Report.” That equates to…
Snapchat Rising in Popularity With Youth
Some 73% of Americans aged 12 and older use a social networking site or service, up from 67% last year, according to the latest annual Infinite Dial study. Among users aged 12-24, Facebook (74%, down from 80% last year) is…
Hispanics Projected to Comprise One-Third of Under-18s in 2060
Hispanics will account for 33.5% of the under-18 population in 2060, growing from 24.4% last year to rival the non-Hispanic white population (35.6% share) in number, according to the latest projections from the U.S. Census Bureau. Indeed, minorities’ share of…
Youth Says YouTube Stars More Influential Than Big-Screen Ones
Slightly more than six in 10 youth aged 13-24 would try a product or brand suggested by a YouTube star (“YouTuber”), according to results from a DEFY Media survey, while fewer than half would try a product or brand suggested…
Broadband Subs Closing the Gap With Pay-TV
The top broadband providers — representing roughly 94% of the market — added about 3 million subscribers in 2014, bringing their total 87.3 million, according to data from Leichtman Research Group. That equates to a total broadband subscriber base of…
Online Radio’s Reach Continues to Grow
Some 44% of Americans aged 12 and up listen to online radio on a weekly basis, up from 36% last year and 33% the year prior, according to the latest annual “Infinite Dial” report from Edison Research and Triton Digital.…
U.S. Smartphone Users’ Interest in Mobile Wallet Activities
Among online shoppers, roughly four in 10 smartphone users say they currently use or would consider using their smartphone to find or redeem coupons, according to the latest annual Pulse of the Shopper study from UPS and comScore. Other mobile…
As TV Viewers Time-Shift, What’s the Implication for Ad Avoidance?
TV viewers claim to spend a slight majority (53%) of their viewing time with time-shifted rather than live (47%) content, according to a recent report from Hub Entertainment Research. While that runs counter to Nielsen figures, which find live TV…