TV still dominated worldwide global media consumption last year with consumers spending an average of 183.9 minutes per day, 68% higher than the time they spent on the internet (109.5 minutes/day).
TV is expected to still account for more than one-third (34.7%) of global media consumption by 2017, though time spent watching broadcast programs on TV sets is expected to decline 1.7% per year.
While time spent watching TV is expected to decline, time spent accessing the internet is predicted to grow 9.4% a year between 2014 and 2017.
Global internet consumption grew by almost 84% between 2010 and 2014, driving overall media consumption growth of 5.1%, to 485 minutes per day, according to estimates released by ZenithOptimedia.
Outdoor advertising was the only traditional medium to show an increase in exposure during that 5-year period, of 1.2%, with time spent with TV (-6%), print newspapers (-25.6%) and print magazines (-19%) all declining.