A new study, “Show and Sell: Studying the Effects of Branded Cigarette Product Placement in TV Shows on Cigarette Sales” finds a 10% increase in TV product placement for cigarettes increase sales by 2% for the brand shown on-screen. It…
Category: Television
Americans’ Screen Time Activities Evolve Away from TV & Movies
Although TV still occupies the largest share of Americans’ screen-based leisure time, other activities are consuming more of this time. A report from Hub Entertainment Research reveals that about 3 in 10 Americans agree that they are spending less time watching traditional…
One-Third of U.S. Households Changed Pay-TV Services in Year
One-third of pay-tv subscribers in U.S. broadband households changed their pay-tv services between 1Q 2017 and 1Q 2018. Fifteen percent of pay-tv subscribers, slightly less than half of all who made changes in the past year, downgraded to a less…
Moms’ Media Diet: TV & Smartphones Tops for Time; Radio for Reach
Some 39% of women aged 18-49 in the US have a child under the age of 12, including 46% of women aged 35-49, according to a recent report from Nielsen. Almost three-quarters of these moms are working moms in the…
TV News and Newspapers Trusted More Than Online Sources
Fresh off recent research suggesting that adults trust tradition media ads more than digital ones, a study from YouGov indicates that Americans are more likely to trust news that they read about in the newspaper or see on TV than…
Are Young People Watching Less TV?
The most recent quarterly TV viewing figures from Nielsen are in, allowing for an analysis of almost 5 years’ worth of Americans’ traditional TV viewing data. The short of it? Yes, youth as a whole are watching less traditional TV. But the data…
TV Everywhere Consumption on the Rise
Roughly 43.1% of American and Canadian adults are aware that their pay-TV provider offers TV Everywhere according to the latest quarterly report from Digitalsmiths covering Q3. That represents an increase from 34.6% aware in Q3 2013, with a corresponding increase…
Globally, TV Tops Search and Social as News Source
Globally, more consumers turn to TV (53%) than search engine sites (38%) and social media sites (33%) to get the news, according to a Nielsen survey fielded among 30,000 online respondents in 60 countries. While TV is a much more…
Smart TVs Now in Almost 1 in 5 Households
Streaming media players are gaining in popularity, but a growing portion of Americans own a TV with built-in streaming functionality: some 19% of U.S. households have a smart TV as of September, reports Nielsen in a new study, up from…
Multi-Screen Video Viewers Most Receptive to Ads on Live TV
Television’s share of multi-screen video viewing time might be challenged by digital screens, but viewers remain most receptive to ads on live TV, perhaps due to an acceptance of these ads as the status quo, details Millward Brown in a…