Streaming media players are gaining in popularity, but a growing portion of Americans own a TV with built-in streaming functionality: some 19% of U.S. households have a smart TV as of September, reports Nielsen in a new study, up from 15% in November 2014.
Washington, DC (26%) ranks as the market with the broadest smart TV penetration and the largest absolute year-over-year gain (11% points).
Smart TV ownership is also high in Houston (24%) and New York (24%) among others, per the report.