One of the last reasons many still use a pay-tv subscription may be coming to an end. Live sports is a popular reason for keeping the traditional TV viewing packages (Comcast, Verizon, DirecTV, etc) but now streaming services are venturing…
Category: Streaming Decives
Digital Streaming Media Player Use Continues to Grow
Almost 1 in 5 Americans aged 18-54 use a digital streaming media player monthly to watch TV and movies, more than double the proportion from 2013 (9%), reports GfK in newly-released data. Smart TVs (television sets with integrated Internet) are…
Smart TVs Now in Almost 1 in 5 Households
Streaming media players are gaining in popularity, but a growing portion of Americans own a TV with built-in streaming functionality: some 19% of U.S. households have a smart TV as of September, reports Nielsen in a new study, up from…
When It Comes to Video, Bigger Screens Are Better
Video ad completion rates were lower on devices with smaller screens last year, says Vindico, as smartphone (46%) and tablet (54%) viewers completed ads at roughly half the rate of those watching on gaming consoles (95%) and OTT boxes (99%).…