Globally, TV Tops Search and Social as News Source

Globally, more consumers turn to TV (53%) than search engine sites (38%) and social media sites (33%) to get the news, according to a Nielsen survey fielded among 30,000 online respondents in 60 countries.

While TV is a much more popular source of news among older than younger generations, it’s a preferred source for almost half of Gen Z (45%) and Millennial (48%) respondents, topping search (34% and 42%, respectively) in both instances.

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