Chief marketing officers (CMOs) narrowly give the edge to excellent service (23%) over product quality (22%) and a trusting relationship (21%) when it comes to their customers’ top priorities in the next 12 months, according to the latest edition of…
Author: Anne Whitaker, Editor
Luxury. Which Brands Spring to Mind?
Higher-income (those with household income of at least $75,000) aged 18-68 tend to associate the word “luxury” with descriptive adjectives such as “expensive,” “quality,” and “high-end,” according to a new brief from the Schulman Research Center. However, not all generations…
U.S. Instagram User Estimates, by Age Group, 2013-2019
Instagram’s monthly user base in the US grew by almost 60% last year, a faster-than-expected rate of growth that propelled it to more than 64 million users, according to eMarketer’s latest estimates. The short-term forecast is certainly more bullish than…
Tooth Fairy Pays Record $255 Million For Lost Teeth in 2014
The recovering U.S. economy is benefitting kids, with the average gift from the Tooth Fairy reaching a new high of $4.36 last year, up from $3.50 in 2013, according to Delta Dental’s The Original Tooth Fairy Poll. The Tooth Fairy…
OTT Streaming Devices Overtake Tablets in Digital Video Ad Views
Consumers are viewing more ads on over-the-top (OTT) streaming devices such as Apple TV and Chromecast, which have moved ahead of tablets and desktops in digital video monetization, according to FreeWheel in its Q4 2014 Video Monetization Report. During the…
Debunking the Myth of the “Typical” Hispanic Food Shopper Is Key to Market Growth for U.S. Retailers
Spending on food at grocery and other food stores by Latino consumers has risen more than 80% over the past 10 years, a growth rate more than double that of U.S. consumers on average. Hispanic food shoppers now represent a…
Smartphone Penetration, Rising in All Age and Income Demos, Hits 75% of the U.S. Mobile Market
Three of every four U.S. mobile subscribes aged 13 and older owned a smartphone during the three-month period ending in December 2014, reveals comScore in its latest market update. While penetration remains the highest among youth and higher-income consumers, smartphone…
U.S. E-Commerce Conversion Rates, by Device, Q4 2013-Q4 2014
U.S. e-commerce conversion rates on smartphones (1%) distantly trailed comparable rates for tablets (3.11%) and traditional computers (3.78%) during Q4 2014, according to Monetate’s latest quarterly analysis covering a random client sample. Indeed, unlike tablets and computers, conversion rates on…
Baby Boomers’ Spending Trends
Leading-edge Baby Boomers (born 1946-1955) are more likely (40%) to report spending more than a year ago, according to Gallup, while only 21% say they are spending less. But trailing-edge Boomers (born 1956-1964) are actually more likely to say they’re…
Customer Satisfaction With the Retail Sector Dips, Though E-Commerce Provides A Bright Spot
Customer satisfaction with the retail sector has slipped, reports the American Consumer Satisfaction Index (ACSI). The latest annual study finds that customer satisfaction with almost all forms of traditional retail dropped, while satisfaction with online retailers improved. The results are a reversal…