Roughly seven in 10 U.S. adults who have a TV or other device (video game console, streaming media player, DVR, DVD) connected to the internet agree that they would be interested in using their remote while watching TV ads to…
Author: Anne Whitaker, Editor
College Graduation Year Doesn’t Hamper Income
Despite delaying their college education, nontraditional college graduates — those who earn their degree at age 25 or older — have personal income later in life that are comparable to those of traditional graduates, or those who earn their degree…
U.S. Companies With the Best and Worst Customer Experience Ratings
Consumers gave Publix the best customer experience rating of 293 companies measured by the Temkin Group, narrowly supplanting last year’s leader, H- E-B. Indeed, supermarkets occupied five of the Top 12 positions this year, with retailers and fast food chains…
More Than Half of Americans Are Unable to Sleep Throughout the Night
New survey results are waking Americans up to a widespread health issue — insomnia. Even though 62% of Americans regularly suffer from symptoms of insomnia, only 20% believe they actually have the condition and merely 12% have been diagnosed by…
Industries With the Worst Customer Service, According to U.S. Adults
Government offices and the telecommunications industry (telecom, TV, internet) have by far the worst customer service, according to an Ipsos survey of U.S. adults. The results of the survey, which asked respondents to identify up to 3 industries from 7…
Customers Prioritize Service Over Price and Brand, CMOs Say
Chief marketing officers (CMOs) narrowly give the edge to excellent service (23%) over product quality (22%) and a trusting relationship (21%) when it comes to their customers’ top priorities in the next 12 months, according to the latest edition of…
Luxury. Which Brands Spring to Mind?
Higher-income (those with household income of at least $75,000) aged 18-68 tend to associate the word “luxury” with descriptive adjectives such as “expensive,” “quality,” and “high-end,” according to a new brief from the Schulman Research Center. However, not all generations…
U.S. Instagram User Estimates, by Age Group, 2013-2019
Instagram’s monthly user base in the US grew by almost 60% last year, a faster-than-expected rate of growth that propelled it to more than 64 million users, according to eMarketer’s latest estimates. The short-term forecast is certainly more bullish than…
Tooth Fairy Pays Record $255 Million For Lost Teeth in 2014
The recovering U.S. economy is benefitting kids, with the average gift from the Tooth Fairy reaching a new high of $4.36 last year, up from $3.50 in 2013, according to Delta Dental’s The Original Tooth Fairy Poll. The Tooth Fairy…
OTT Streaming Devices Overtake Tablets in Digital Video Ad Views
Consumers are viewing more ads on over-the-top (OTT) streaming devices such as Apple TV and Chromecast, which have moved ahead of tablets and desktops in digital video monetization, according to FreeWheel in its Q4 2014 Video Monetization Report. During the…