Globally, the amount of internet users who use ad blocking software increased by 41% year-over-year in Q2 and reached 198 million in June, according to a recent study from Adobe and PageFair, which pegs the economic toll of this activity…
Category: Uncategorized
Customers Loathe Pay TV and ISPs, Love Their Smartphones
Customer satisfaction with information services – including subscription TV, Internet, wireless and fixed line telephone, and computer software – drops 3.4% to an ACSI score of 68.8 on a 0 to 100 scale, the lowest level in seven years. According…
Video Consumption, Ad Dollars Continue to Favor TV Over Digital
While TV’s share of adults’ daily media time has shrunk slightly in the past couple of years, the medium continues to pull in a disproportionately high share of ad spending, according to new eMarketer estimates. This year, TV is expected…
The Most — and Least — Trusted Companies in America
Just 63% of 293 organizations across 20 industries earned “excellent” (above 70%) trust ratings from consumers, according to the latest annual Temkin Trust Ratings. Another 28% earned “good” (60-70%) ratings. H-E-B and credit unions led the pack, with USAA capturing…
Form Conversion Rates: What’s Working?
Form conversion rates continue to depend more on the type of form being used than the number of fields in the form, reports Formstack in its second annual “Form Conversion” study. This year’s study adds lead generation forms (such as…
Where Consumers Are Moving
It came close in 2013, but now Florida has overtaken New York to become the third most-populous state in the U.S., according to the U.S. Census Bureau. As of July 1, 2014, the Census Bureau estimated that there were 19.9…
Facebook Offers Draw Youth to Local Businesses
Local deals and offers on Facebook have a strong pull with youth says G/O Digital in a new survey fielded among 18-29 year-olds who own at least a smartphone or tablet and a desktop computer, who have an interest in…
Motivations for Going Online Vary Across Cultures
There are 4 primary motivations for going online, according to a new A.T. Kearney study: interpersonal connections; self-expression; exploration; and convenience. Yet the extent to which those factors motivate consumers can differ quite widely across various countries, with few connected…
Social Media Is Not Number One
Social media is the preferred customer service channel for just 2% of customers, far behind other channels such as phone (43%) and email (22%), this according to a Parature survey of roughly 1,000 United States adults. Yet, respondents are not…
One in Seven Adults Under Age 40 Aren’t Licensed to Drive
9/6/13
More than one in seven U.S. adults ages 18-39 (15%) do not currently hold a valid driver’s license, and, among these, 22% intend never to obtain one, according to the Transportation Research Institute at the University of Michigan. When ask